Shorthands help get you known, not grown
ClassPass, initially known as Classtivity, began as a search platform for fitness classes, inspired by successful models like OpenTable and Zocdoc. Despite early investor interest, the lack of user engagement led to a critical reevaluation. Founder Payal Kadakia realized the importance of aligning solutions with customer needs, not just market trends. This pivotal shift marked the first step towards achieving product/market fit.
Gauge if you’re powered by steam or wind
Kadakia emphasizes the significance of focusing on genuine customer behavior over superficial metrics like capital raised or press coverage. By redirecting attention to core company values and engaging directly with customers, ClassPass was able to pivot towards a more impactful and sustainable business model, moving away from reliance on external validation.
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