Enhancing Engagement with Finastra Fusion Nudge Communications Platform

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Enhancing Engagement with Finastra Fusion Nudge Communications Platform

Personalized Proactive Engagement

Finastra's Fusion Nudge Communications Platform, provided by Larky, offers financial institutions a powerful tool to enhance account holder engagement through personalized and proactive communication. By utilizing tailored push notification campaigns delivered via the mobile banking app, Finastra helps institutions foster meaningful relationships with their customers. The platform has shown to generate 7 times more engagement compared to traditional marketing methods.

Trusted Branding and Source

One of the key advantages of the Fusion Nudge Communications Platform is the branding and source trust it establishes with customers. Push notifications delivered through the mobile banking app are inherently more trusted than SMS messages, as they are perceived to come from a reliable and secure source. This trust factor significantly boosts the effectiveness of the communication and ensures higher engagement rates.

Tailored Notifications for Targeted Reach

With the Fusion Nudge Communications Platform, financial institutions can reach the right account holders with the right messages at the right time. The platform allows for highly tailored notifications based on individual customer profiles, ensuring that each communication is relevant and personalized. This targeted approach not only increases engagement but also drives sales of products and services, leading to enhanced customer satisfaction.

Building Lasting Relationships

Beyond just transactional engagement, the Fusion Nudge Communications Platform enables financial institutions to build lasting relationships with their customers. By delivering proactive communication even when account holders are not actively using the mobile banking app, institutions can stay connected with customers and provide value-added services. This consistent engagement fosters loyalty and trust, ultimately resulting in stronger customer relationships and increased business opportunities.

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