Revolutionize Mortgage Marketing with ICE Surefire CRM

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Products-Ellie Mae Encompass

Revolutionize Mortgage Marketing with ICE Surefire CRM

Automated Mortgage Marketing

ICE Surefire CRM revolutionizes mortgage marketing by automating borrower outreach throughout the mortgage process. It delivers timely, award-winning content to borrowers tailored to their current loan milestones, nurtures leads to application, educates borrowers during the application and funding process, and maintains engagement post-closure with omni-channel outreach. This automation ensures that mortgage professionals can focus on building relationships and closing loans while staying connected with customers at every step of their journey.

Centralized Marketing and Content Library

Surefire offers centralized marketing and LO-led marketing with an extensive creative library of over 1,000 pieces. This allows mortgage professionals to access a wide range of marketing content, including creative materials and messaging that can be customized to engage borrowers, recruits, real estate professionals, and more. By providing a one-stop platform for marketing resources, Surefire simplifies the process of creating and distributing compelling content to drive conversations and win business.

Compliance Support and Reporting

In addition to its marketing automation capabilities, Surefire comes with a robust content compliance management system that supports RESPA, TCPA, and CCPA requirements. The platform features audit-ready reporting and assistance services to ensure that mortgage professionals can maintain compliance while engaging with borrowers and partners. By offering comprehensive compliance support, Surefire enables users to confidently market their services while adhering to industry regulations.

Enhanced Borrower Engagement

Surefire helps mortgage professionals meet borrowers where they are by enabling marketing via various channels such as social media, text messaging, and printed materials. This multi-channel approach allows users to engage with borrowers in a personalized manner, providing customized mortgage content that fosters a strong connection. By offering tailored content and personalized outreach, Surefire helps lenders enhance borrower engagement and retention, ultimately leading to long-lasting customer relationships.

Client for Life Campaigns and Recruitment Tools

Surefire goes beyond just mortgage marketing automation by offering post-close Client for Life campaigns that facilitate ongoing communication with borrowers through automated outreach. Additionally, the platform includes features to attract prospective recruits by showcasing employer value through marketing emails, direct-mail postcards, and co-branded campaigns. By providing tools for both client retention and recruitment, Surefire helps mortgage professionals build a strong brand presence and attract top talent.

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