Introduction to Digital Customer Engagement
eGain, a leading cloud platform for customer engagement automation, has partnered with The Goodyear Tire & Rubber Company to provide digital-first, omnichannel customer engagement. This collaboration aims to revolutionize the customer service experience by leveraging cutting-edge technology.
Enhancing Customer Experience with Virtual Assistance
Goodyear's goal of simplifying the tire buying process for consumers led them to deploy eGain Virtual Assistant. By offering virtual assistance and multimedia chat options, Goodyear ensures that consumers can easily find answers to their questions. This not only enhances the customer experience but also streamlines the buying process.
Cost Control and Agent Support
In addition to enhancing customer experience, Goodyear also sought to control costs and provide seamless support for contact center agents. By implementing eGain solutions, the company can efficiently answer customer queries, resolve issues, and recommend products. This enables a seamless experience for agents, retail stores, and OEM clients.
Vendor Selection and Implementation
After a thorough vendor selection process involving a production pilot, eGain was chosen over nine other vendors for its functionality, PCI compliance, and quick value delivery. Goodyear's retail group has already implemented eGain Virtual Assistant and eGain Advisor Desktop, with plans to expand the deployment to other divisions.
Future Expansion and Benefits
The deployment of eGain solutions at Goodyear is set to expand to the company's ecommerce and consumer care divisions. By utilizing eGain's technology, Goodyear aims to offer innovative customer experiences that set new standards in the industry. The collaboration between eGain and Goodyear highlights a commitment to digital transformation and customer-centric services.
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