The Need for Better Customer Experience in Financial Services
In the rapidly evolving financial services industry, customer experience (CX) plays a pivotal role in driving business success. With the shift towards digital channels, the demand for excellent CX has surged. However, many financial institutions struggle to meet these expectations, leading to a decline in overall CX ratings over the past few years. Additionally, compliance costs have seen a significant increase since the 2008 financial crisis, further adding to the challenges faced by the industry.