Streamlining Operations with Salsify PIM: A Case Study of Jackson Family Wines

Understanding the Challenge Faced by Jackson Family Wines

Jackson Family Wines embarked on a digital transformation journey in 2021 to update its technology stack. They faced the challenge of managing a large SKU count and efficiently handling product data across multiple brands and channels. The manual work involved in inputting data on every SKU, regardless of shared attributes, was time-consuming and inefficient.

Selecting Salsify's PIM Solution for Enhanced Product Management

To address these challenges, Jackson Family Wines chose Salsify's Product Information Management (PIM) solution. Salsify served as a central source of truth for all product content and provided syndication capabilities to top retailers. The brand also leveraged Salsify for managing content for its direct-to-consumer business, streamlining the process and eliminating manual work.

Implementing Complex Workflows and Data Model Changes

Post-implementation, Jackson Family Wines integrated complex role-based workflows to ensure team members could access relevant information, enhancing focus and alignment. Initially managing products in a flat data model with no parent/variant relationships, they transitioned to a hierarchical structure with scaled capabilities. This allowed for more efficient management of product data shared across various channels and brands.

Achieving Scalability and Efficiency with Salsify

By leveraging Salsify as the total product information management (PIM) and Product Experience Management (PXM) solution, Jackson Family Wines achieved scalability and efficiency in managing their growing SKU count. The new data model enabled streamlined processes, reducing manual work and ensuring accurate and consistent product information across all commerce endpoints.

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