Revolutionizing Ecommerce with Salsify's Acquisition of SKUvantage

Overview of the Acquisition

On October 20, 2021, Salsify acquired SKUvantage, a prominent commerce experience management company based in Australia. This acquisition aims to enhance collaboration between retailers, distributors, manufacturers, and global brand customers to deliver engaging digital product content.

Role of SKUvantage in Product Content Solutions

SKUvantage is the leading provider of product content solutions in Australia, offering brands and retailers a collaborative platform to exchange product content seamlessly. From easy supplier onboarding and item set-up to scalable product content creation, SKUvantage streamlines the process for both suppliers and retailers.

Impact on the Industry

Salsify's acquisition of SKUvantage signifies a significant expansion in the realm of commerce experience management, providing global brands with the capabilities to operate across various geographies efficiently. The move towards an open-world network enables brands and retailers to connect directly with consumers, bypassing traditional intermediaries.

Breaking Down Legacy Intermediaries

Legacy intermediaries have long imposed barriers by charging fees to transfer product data between suppliers and retailers. Salsify and SKUvantage aim to dismantle these barriers by creating an open world network that empowers brands to collaborate directly with retailers, delivering superior commerce experiences to consumers.

Enhanced Services for Salsify Customers

The partnership between Salsify and SKUvantage offers existing customers access to a wider array of services and technologies. With over 50 shared global brand customers, Salsify clients can benefit from SKUvantage's expertise in content creation, photography, and digital enhancements.

Terms of the Acquisition and Operational Changes

The terms of the deal between Salsify and SKUvantage remain undisclosed due to its private nature. No staff changes were implemented post-acquisition, ensuring continuity in operations. Salsify maintains its commitment to expansion with offices in Boston, Lisbon, Paris, and Sydney.

Stay Ahead in Today’s Competitive Market!
Unlock your company’s full potential with a Virtual Delivery Center (VDC). Gain specialized expertise, drive seamless operations, and scale effortlessly for long-term success.

Book a Meeting to Avail the Services of Contents

Optimizing Retail Success with Salsify's Supplier Data Validation Solution

Enhancing Omnichannel Experiences

Salsify's Supplier Data Validation solution enables retailers to ensure consistent omnichannel product experiences by validating supplier data. This validation guarantees that up-to-date product data is always available to customers, improving their overall shopping experience.

Read article

Revolutionize Your Product Experience with Salsify PXM Platform

Centralized Product Information Management (PIM)

Salsify's PXM solution provides a centralized source of truth for all product information and assets, including regional and channel-specific content. This feature ensures that all stakeholders have access to accurate and up-to-date product data, enhancing collaboration and streamlining content management processes.

Read article

Empowering Brands and Retailers with Salsify's Product Experience Management Platform

Empowering Brands and Retailers

Salsify was created with the mission to empower brands and retailers to succeed on the digital shelf. By providing a comprehensive Product Experience Management (PXM) platform, Salsify aims to streamline processes, enhance product visibility, and drive sales for both brands and retailers.

Read article

Unlocking Business Success with Salsify Product Experience Management

Empowering Brands and Retailers with PXM

Salsify offers a robust Product Experience Management (PXM) solution that caters to both brands and retailers. By centralizing, connecting, and automating product-related processes, Salsify empowers businesses to enhance their digital presence and drive growth.

Read article

Integrating the SXM Platform into Your Enterprise Ecosystem with Salsify's API

The Importance of Integration for Product Experiences

In the realm of omnichannel shoppers, successful product experiences rely on seamless collaboration between brands and retailers. To meet the challenges posed by a large number of suppliers, diverse product data, and evolving requirements, integrating a supplier collaboration platform like Salsify Supplier Experience Management (SXM) is crucial. This integration ensures connectivity and extension into the broader enterprise systems architecture.

Read article

Welcome to Knowledge Base!

KB at your finger tips

Contents