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Contents

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Empowering Brands to Connect with Every Shopper: Salsify Unified PXM Platform

Unified PXM Platform: Centralizing Your Product Experiences

The Salsify Unified PXM Platform enables brands to centralize their product data, making it easily accessible and manageable in one location. By having a centralized repository, brands can ensure consistency across all their product information, helping to build trust with consumers and streamline operations.

Connecting to Every Shopper Destination

Salsify's platform allows brands to connect to every destination where their shoppers exist, including digital shelves and various online retail sites. By establishing these connections, brands can engage with shoppers in a more meaningful way, providing them with high-quality product experiences that drive conversions and loyalty.

Automating Processes for Enhanced Efficiency

Through automation features, the Salsify PXM Platform helps brands automate repetitive tasks, freeing up valuable time and resources. By automating processes like content syndication and data validation, brands can improve efficiency, reduce errors, and accelerate time-to-market for new products.

Global Reach Through the Salsify PXM Network

Salsify's PXM Network extends brands' reach globally, connecting them with retailers of all sizes and verticals. This expansive network allows brands to syndicate their product experiences across diverse platforms, ensuring consistent messaging and brand presence in various markets.

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Optimizing D2C Sales with Salsify: A Califia Farms Case Study

About Califia Farms

Califia Farms, founded in 2010 and located in Los Angeles, specializes in producing and distributing plant-based milks, creamers, juices, and yogurts with a focus on promoting products that are beneficial for both individuals and the environment. The brand has embraced digital transformation to enhance sales and meet consumer demand while leveraging insights from its direct-to-consumer (D2C) platform.

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Unlocking Success on the Digital Shelf with Product Experience Management (PXM)

Understanding the Importance of PXM in Modern Commerce

In today's competitive landscape, modern commerce demands brands to adapt and excel. Product Experience Management (PXM) plays a crucial role in ensuring brands can effectively engage consumers across digital touchpoints. With the growth of ecommerce, brands can't overlook the impact of their presence on the digital shelf. Consumers expect compelling and consistent brand experiences, which PXM helps deliver through enriched product data.

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Empower Your Brand with Salsify's Leading PIM Solutions

Recognized Leadership in PIM

Salsify has been named a 'Leader' in Product Information Management (PIM) by the IDC MarketScape: Worldwide Product Information Management Applications for Commerce, 2024-2025 Vendor Assessment. This recognition underscores Salsify's commitment to providing top-tier PIM solutions.

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Enhancing Your Commerce Site with PXM Platform Integrations

Unify Your Commerce Sites

By integrating a Product Experience Management (PXM) platform into your systems architecture, you can unify your commerce sites seamlessly. This integration allows you to create a consistent and engaging user experience across all your digital touchpoints, leading to increased customer satisfaction and loyalty.

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Optimizing Product Content Management for Kraft Heinz Company with Salsify

Introduction to Kraft Heinz Company

The Kraft Heinz Company is a renowned global food and beverage giant with a diverse portfolio of over 20 brands such as Oscar Mayer, Philadelphia Cream Cheese, and Primal Kitchen. Known for its commitment to delivering high-quality products to customers worldwide, Kraft Heinz has established itself as a leader in the industry.

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