The Changing Landscape of Consumer Demand
Consumer preferences are shifting towards healthy, safe, and nutritious food, driving the demand for organic produce. Eric Jackson, a founder of Conservis, highlights the growing trend of consumers seeking 'clean' and 'free from' food options. With the rise of smartphones, peer-to-peer information exchange has become prevalent, influencing consumer choices. Social media plays a crucial role in shaping consumer opinions and driving purchasing decisions, particularly among millennials. The new food economy presents unique market opportunities for growers looking to tap into specialty markets.