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Transforming Dealership Operations with CDK Dealership Xperience at Greenway Automotive Group

The Partnership Renewal and CDK's Commitment to Innovation

CDK Global, a leader in automotive retail software solutions, has renewed its agreement with Greenway Automotive Group, a prominent dealership group in the U.S. This renewal extends the partnership that began in 2020 when Greenway transitioned from a competitor to CDK. The renewed agreement emphasizes CDK's commitment to providing Greenway with the innovative CDK Dealership Xperience platform, designed to revolutionize dealership operations in the digital era. Greenway's President, Carl Atkinson, highlights the significance of this partnership, expressing how CDK has been crucial to their success and emphasizing the value they place on this relationship.

Empowering Dealerships for Success

The CDK Dealership Xperience platform enables Greenway's 35 dealerships to streamline their sales and service processes, as well as enhance overall business operations. By integrating open and flexible workflows, the platform offers simplified data management, efficient workflows, and enhanced customer experiences. This results in improved operational efficiency, reduced transaction times, and ultimately, a superior experience for both dealerships and consumers. Brian MacDonald, the President and CEO of CDK, acknowledges the advancements made through research and development, emphasizing the company's dedication to meeting the evolving needs of dealerships.

Advantages of the CDK Dealership Xperience Platform

As of 2024, CDK's innovative software solutions power a majority of franchise dealerships in North America. The Dealership Xperience platform provides Greenway Automotive Group with tools to optimize their fixed operations, customer relationship management, and overall dealership management. By leveraging this platform, Greenway can access new and flexible capabilities that simplify processes, enhance customer interactions, and increase profitability. The renewal of the partnership signifies the mutual commitment towards continued innovation and excellence in dealership operations for both CDK and Greenway.

Expanding Reach and Enhancing Customer Experience

Greenway Automotive Group serves customers across various states in the U.S., including Florida, Alabama, Tennessee, Georgia, Missouri, Texas, and Pennsylvania. By renewing their agreement with CDK and leveraging the Dealership Xperience platform, Greenway aims to further enhance their operational efficiency and customer service. The streamlined workflows, data management, and accessible experiences provided by CDK's solution contribute to simpler transactions and improved customer satisfaction. This partnership exemplifies the successful collaboration between CDK and Greenway in driving innovation and operational excellence in the automotive retail sector.


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Empower Your Auto Dealership with CDK Global Email Preference Signup

Revolutionizing Auto Dealership Operations

CDK Global offers a cutting-edge solution for auto dealerships to streamline their operations and enhance customer satisfaction. By signing up for email notifications, dealers can stay ahead of industry trends, updates, and innovations, ensuring they are always well-informed and prepared to meet customer demands. CDK Global's email preference signup empowers auto dealerships to make data-driven decisions, optimize workflows, and drive profitability.

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Empowering Automotive Dealerships with CDK Global's Automotive CRM Solution

Drive Customer Engagement and Profitability

CDK Global's Automotive CRM software is designed to help automotive dealerships build stronger relationships and drive growth by putting customers first. With seamless integration with Digital Retail, Finance, Desking, Credit, and Compliance, the CRM solution optimizes operations and ensures a seamless customer experience. By connecting smarter and faster, dealers can make data-driven decisions to move their business forward with comprehensive reporting. This empowers dealers to drive profitability through customizable workflows that drive engagement and give customers the freedom to choose the experience they desire.

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Empowering Auto Dealerships with CDK Global's Fixed Operations Solutions

Why Trust Matters in Auto Repair Services

In the automotive industry, trust is a crucial element that can make or break customer relationships. CDK Global's Fixed Operations Solutions address the lack of trust that may be hurting profits for auto dealerships. Customers expect their vehicles to be maintained and serviced with the same care and precision as when they first purchased them. By providing transparent and reliable services, dealerships can build trust with customers and ensure they keep coming back. CDK Global helps take the fear out of repairs by making the process more approachable and less intimidating for customers. With tools that facilitate clear communication through text, voice, and video, dealerships can enhance customer understanding and demonstrate their expertise in a way that resonates with consumers.

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CDK Global Research Year in Review: Insights for Automotive Dealers

Friction Points 2024 Study

In 2024, the automotive industry saw a return to business as usual, and CDK Global's Friction Points Study offers valuable insights for dealers. This study surveyed over 1,200 car buyers, providing details on dealer strategies, customer satisfaction trends, dealership visit durations, and more. The upcoming edition of the Friction Points Study, set to be revealed before NADA in January 2025, promises even more comprehensive insights.

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Revolutionizing Dealership Recruiting and Retention in the Digital Age

Challenges in Auto Dealership Recruiting and Retention

The current U.S. unemployment rate poses significant challenges for auto dealerships of all sizes in terms of recruiting and retaining skilled staff. With a need to replace a large number of technicians annually and struggles to retain sales professionals, the industry is facing a retention crisis. The 2024 CDK Dealership Workplace Study revealed that a considerable portion of employees are contemplating leaving their current positions, emphasizing the urgent need for effective recruiting strategies.

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