Enhancing Customer Experience in the Automotive Industry with CDK Global

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Enhancing Customer Experience in the Automotive Industry with CDK Global

Improving Inventory Management and Purchase Process

In November, CDK Global's solutions in the automotive sector showed a significant improvement in customer experience. The availability of robust inventories and the ability for customers to easily find the car they desired led to a notable increase in the CDK Ease of Purchase score. This score rose to 91% from 87% in October, approaching the high of 93% seen in August. The enhanced inventory management and streamlined purchase process resulted in three out of five car buyers finding the car they wanted in stock, a substantial increase from the previous month.

Streamlining Test Drives and Financial Dealings

Another key aspect where CDK Global's solutions shined in November was in facilitating test drives and financial negotiations. Nearly nine out of 10 buyers reported that it was easy to take a test drive, a significant increase from the previous month. While there were positive movements in price negotiations, agreeing on the trade-in value posed a challenge to buyers in November. However, respondents appreciated dealerships being transparent about pricing and providing great financing options.

Enhancing Overall Customer Experience

Overall, CDK Global's impact on the automotive industry in November was reflected in the improved customer experience. Sales were up, despite the increased volume of deals, showcasing dealers' ability to deliver a satisfactory experience to customers. The numerous positive responses from buyers regarding ease of purchase, test drives, pricing transparency, and financing highlight the effectiveness of CDK Global's solutions in enhancing the overall customer journey in the automotive sector.

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Navigating Inventory Challenges: CDK Global Insights on Car Buying Experience in October

Inventory Impact on Ease of Purchase

In October, CDK Global observed a notable decrease in the Ease of Purchase score, with only 87% of car buyers finding the process easy. This decline from the previous months suggests that disruptions in inventory, such as stop sales, model year turnovers, and natural disasters, have affected the car buying experience. Despite the drop, the current score is still higher than the same period last year, indicating ongoing challenges for franchised car dealers.

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CDK Global has recently extended its service agreement with Holman, one of the largest privately-owned dealership groups in the U.S. This partnership highlights CDK's commitment to ongoing innovation of the Dealership Xperience Platform. By collaborating with key partners like Holman, CDK continues to revolutionize the automotive retail industry, offering cutting-edge solutions and services to enhance the dealership experience for customers and employees alike.

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Transforming Auto Dealerships with CDK Global Solutions

Enhancing Customer Experience

In today's digital age, consumers expect a seamless and efficient car buying experience. CDK Global offers a comprehensive digital retailing platform that simplifies the process for customers, whether they choose to shop online or in the showroom. By allowing customers to lead their buying journey and reducing wait times, dealerships can enhance customer satisfaction and drive sales. Additionally, CDK Global's Customer Relationship Management (CRM) solution enables dealers to connect with leads effectively and strengthen existing relationships, leading to real growth opportunities.

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Designing a Impactful License Plate Frame

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Empowering Dealerships with Data-Driven Intelligence - CDK Global

Unleash the Power of Data and Intelligence

CDK Global offers cutting-edge business intelligence and data analytics solutions to help dealership businesses thrive in a competitive market. By harnessing the power of data-driven intelligence, your dealership can deliver personalized experiences to customers, efficiently manage data, and improve overall performance. Requesting a demo will give you a hands-on experience of how our solutions can revolutionize your dealership operations.

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