Empowering Automotive Dealerships with CDK Global's Automotive CRM Solution

KB at your finger tips

This is one stop global knowledge base where you can learn about all the products, solutions and support features.

Products-CDK Global

Empowering Automotive Dealerships with CDK Global's Automotive CRM Solution

Drive Customer Engagement and Profitability

CDK Global's Automotive CRM software is designed to help automotive dealerships build stronger relationships and drive growth by putting customers first. With seamless integration with Digital Retail, Finance, Desking, Credit, and Compliance, the CRM solution optimizes operations and ensures a seamless customer experience. By connecting smarter and faster, dealers can make data-driven decisions to move their business forward with comprehensive reporting. This empowers dealers to drive profitability through customizable workflows that drive engagement and give customers the freedom to choose the experience they desire.

Harnessing AI for Business Success

AI plays a crucial role in the success of automotive dealerships, and CDK Global has integrated AI directly into its Modern Retail workflow. By automating business processes, streamlining revenue opportunities, and enhancing the customer experience, AI empowers dealers to maximize efficiency and profitability. The AI capabilities provided by CDK Global enable dealers to leverage actionable data and alerts to identify customers most likely to make a purchase and engage them through strategic one-to-one communications. This personalized approach enhances customer relationships and drives business growth.

Enhancing Marketing Strategies

CDK Global's Automotive CRM solution offers advanced marketing capabilities that help dealerships target the right audience effectively. By providing actionable data and insights, the CRM software enables dealers to identify potential customers who are ready to buy and re-engage them through personalized marketing campaigns. This targeted approach increases sales opportunities and enhances customer loyalty, leading to improved profitability for automotive dealerships.

Streamlining Sales Processes with Desking

Efficient desking processes are essential for keeping deals moving smoothly and enhancing sales efficiency. CDK Global's Automotive CRM solution streamlines the desking process, making it more efficient and effective. By simplifying the way cars are sold, dealerships can improve customer experience, increase sales productivity, and drive business growth. The integrated desking features provided by CDK Global enable dealers to manage sales negotiations effortlessly, leading to improved profitability and customer satisfaction.

Stay Ahead in Today’s Competitive Market!
Unlock your company’s full potential with a Virtual Delivery Center (VDC). Gain specialized expertise, drive seamless operations, and scale effortlessly for long-term success.

Book A Meeting To Setup A VDC

Empowering Auto Dealerships with CDK Global's Fixed Operations Solutions

Why Trust Matters in Auto Repair Services

In the automotive industry, trust is a crucial element that can make or break customer relationships. CDK Global's Fixed Operations Solutions address the lack of trust that may be hurting profits for auto dealerships. Customers expect their vehicles to be maintained and serviced with the same care and precision as when they first purchased them. By providing transparent and reliable services, dealerships can build trust with customers and ensure they keep coming back. CDK Global helps take the fear out of repairs by making the process more approachable and less intimidating for customers. With tools that facilitate clear communication through text, voice, and video, dealerships can enhance customer understanding and demonstrate their expertise in a way that resonates with consumers.

Read article

CDK Global Research Year in Review: Insights for Automotive Dealers

Friction Points 2024 Study

In 2024, the automotive industry saw a return to business as usual, and CDK Global's Friction Points Study offers valuable insights for dealers. This study surveyed over 1,200 car buyers, providing details on dealer strategies, customer satisfaction trends, dealership visit durations, and more. The upcoming edition of the Friction Points Study, set to be revealed before NADA in January 2025, promises even more comprehensive insights.

Read article

Revolutionizing Dealership Recruiting and Retention in the Digital Age

Challenges in Auto Dealership Recruiting and Retention

The current U.S. unemployment rate poses significant challenges for auto dealerships of all sizes in terms of recruiting and retaining skilled staff. With a need to replace a large number of technicians annually and struggles to retain sales professionals, the industry is facing a retention crisis. The 2024 CDK Dealership Workplace Study revealed that a considerable portion of employees are contemplating leaving their current positions, emphasizing the urgent need for effective recruiting strategies.

Read article

Revolutionize Your Dealership Operations with CDK Global's Back Office Solutions

Move Your Whole Dealership Forward

In the fast-paced world of automotive dealerships, having efficient back-office systems is crucial to success. CDK Global's back-office solutions can help you break down walls between departments, providing a clear understanding of how your dealership is running. By removing these obstacles, you can see a more complete picture of your operations immediately, allowing you to make informed decisions and drive your business forward.

Read article

CDK Global Friction Points 2024 Study: Improving Customer Relationships in the Automotive Industry

Understanding Car Buyers' Expectations

In the wake of the pandemic, the automotive industry has made a steady return to its pre-pandemic state by the end of 2023. However, car buyers are still approaching their purchases with heightened expectations influenced by their pandemic experiences. To shed light on these changing dynamics, CDK Global conducted a comprehensive study involving nearly 1,200 car buyers and around 350 dealerships. The aim was to identify pain points and opportunities for improvement in dealerships nationwide over the past year.

Read article

Welcome to Knowledge Base!

KB at your finger tips

Products-CDK Global