Effective Community College Recruitment Strategies for Automotive Dealerships

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Effective Community College Recruitment Strategies for Automotive Dealerships

Connecting with Community Colleges

Recruiting entry-level staff for your dealership can be a challenging task, but by utilizing community college recruitment strategies, you can proactively seek out talented individuals. With nearly 40% of undergraduates in the U.S. attending community colleges, these institutions are a prime source for young, local, and motivated candidates looking for part-time work or internships.

Engagement at Career Days and Job Boards

Participating in career days and job fairs at local community colleges can provide a hands-on opportunity to connect with potential employees. Engage with students directly, highlighting the benefits of starting a career with your dealership. Posting job openings on college job boards tailored to specific disciplines can also help target suitable candidates. For example, positions in sales can be advertised on business or communication boards, while accounting majors may be interested in F&I office roles.

Utilizing Student Recruitment Platforms

Leverage platforms like Handshake, which partner with college career centers to connect students with potential employers. These platforms are ideal for sourcing candidates for roles like IT support or financial services, as they attract a large pool of tech-savvy and finance-focused applicants. By tapping into these resources, your dealership can access a diverse talent pool suited to various job functions.

Offering Paid Internships and Shadowing Programs

Establish partnerships with college career offices to offer paid internships at your dealership. This approach not only provides temporary assistance but also enables you to evaluate individuals for future full-time positions. Internships need not be limited to summer; students pursuing degrees year-round are often eager for internship opportunities. Shadowing programs, where interns observe and assist in specific departments, offer practical experience and nurture potential long-term talent within your dealership.

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