CDK Global Friction Points 2024 Study: Improving Customer Relationships in the Automotive Industry

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CDK Global Friction Points 2024 Study: Improving Customer Relationships in the Automotive Industry

Understanding Car Buyers' Expectations

In the wake of the pandemic, the automotive industry has made a steady return to its pre-pandemic state by the end of 2023. However, car buyers are still approaching their purchases with heightened expectations influenced by their pandemic experiences. To shed light on these changing dynamics, CDK Global conducted a comprehensive study involving nearly 1,200 car buyers and around 350 dealerships. The aim was to identify pain points and opportunities for improvement in dealerships nationwide over the past year.

Key Findings from the Friction Points Study

The latest Friction Points Study by CDK Global revealed insightful details about today's car buyers. It delved into aspects such as customer satisfaction levels with wait times and the duration spent on the vehicle purchasing process. The study also highlighted areas where dealerships have demonstrated improvements, key strategic focus areas for dealers, the influence of modern retail practices, and future trends based on the study data. Notably, the study offers detailed breakdowns on various factors including gender, household income, sales journey stages, and the evolution of wait times throughout the year.

Empowering Dealerships with Actionable Insights

With a commitment to assisting dealers in enhancing their customer relationships, CDK Global's annual Friction Points Study serves as a valuable resource. By uncovering both successful practices and challenges within the car-buying process, the study provides a robust research foundation for CDK's content and research teams all year round. Moreover, insights from the study help dealers understand the evolving landscape of customer preferences and expectations, enabling them to adapt and refine their approaches for improved customer satisfaction.

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Effective Community College Recruitment Strategies for Automotive Dealerships

Connecting with Community Colleges

Recruiting entry-level staff for your dealership can be a challenging task, but by utilizing community college recruitment strategies, you can proactively seek out talented individuals. With nearly 40% of undergraduates in the U.S. attending community colleges, these institutions are a prime source for young, local, and motivated candidates looking for part-time work or internships.

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Enhancing User Experience through CDK Global Cookie Policy

Understanding Information Collection on CDK Global

CDK Global, with a focus on user privacy, collects personally identifiable information (PII) and other data. This includes information you provide through forms, communication, or during site visits. Your IP address, browser type, and device identification data may also be gathered.

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CDK Global - Guard Against Connection and Security Failure with Network & Communication Services

The Importance of Network & Communication Services

In today's digitally-driven world, the backbone of any successful business lies in its network and communication infrastructure. CDK Global understands the critical role that reliable and secure communication systems play in the automotive industry, especially for dealerships. With the increasing reliance on technology for every aspect of operations, from customer interactions to inventory management, having a robust network and communication setup is non-negotiable. CDK Global's Network & Communication Services offer a comprehensive solution to guard against connection and security failures, ensuring that your dealership operates smoothly and securely.

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Empowering Automotive Retail: Insights from CDK CONNECT Event

Introduction to CDK CONNECT Event

CDK Global, a prominent automotive retail software provider, is set to host its fourth annual CDK CONNECT event on October 22. This virtual event aims to bring together dealers, OEMs, and software development partners to explore fresh perspectives on how the automotive retail sector is evolving to align with industry trends. Attendees will gain valuable insights on strategies to enhance revenue streams amidst the evolving landscape of automotive retail.

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Empower Your Team with CDK University Training

CDK University: Education and Skill Development Solutions

CDK University offers the education and hands-on experience needed for success in various roles within your dealership. With access to expert-led training, interactive learning modules, real-world scenario exploration, and industry-recognized certifications, CDK University equips your team with the necessary tools for growth and competency.

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