Canvas LMS Marketing Privacy Policy: Understanding Data Collection and Usage

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Canvas LMS Marketing Privacy Policy: Understanding Data Collection and Usage

Overview of Data Collection

Instructure, Inc. (“Instructure,” “we,” “our,” or “us”) has established a comprehensive Marketing Privacy Policy to govern the information collected from visitors to the Canvas LMS website, https://www.instructure.com. This Privacy Policy strictly applies to marketing activities carried out using data, including personal information, gathered through the Site. For a detailed list of all data elements collected from visitors irrespective of their location of residence, individuals can refer to the California Privacy Notice. Data may be provided by users voluntarily when accessing the Site, including personal details such as names, email addresses, phone numbers, professional titles, company names, educational institutions, and other information specified by users. In addition, participation in Instructure surveys may result in the collection of further personal data to understand interests in specific Instructure services.

Data Collection Methods

Apart from user-provided data, Instructure automatically collects information related to user interactions with the Canvas LMS website. This includes details like browser type, operating system, IP address, geolocation, and timestamps of visits. Utilizing cookies and similar technologies, Instructure gathers data on the activities users engage in on the Site. The types of cookies used include strictly necessary cookies for basic functionalities, performance cookies for analyzing user behavior, functionality cookies to enhance user experience, social media cookies for interactions on social platforms, and targeting/advertising cookies to tailor ad content.

Analytics and Data Usage

Instructure employs third-party analytics services like Google Analytics to gather insights into user behavior on the Canvas LMS website. These services utilize cookies, scripts, and technologies to track various metrics such as user interactions, site visits, and page views. Data collected is stored for analytics and marketing purposes to enhance the website performance. Users can opt-out of Google Analytics and may have options in their browser to control cookie usage. Instructure uses personal data for multiple lawful purposes including responding to user requests, improving site functionality, sending promotional communications, and complying with legal obligations. Third-party sharing of personal data with affiliates, service providers, and partners is also described, ensuring transparency and compliance with privacy regulations.

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