Revolutionizing Fashion Creation: bonprix's 3D Transformation Journey with Browzwear

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Revolutionizing Fashion Creation: bonprix's 3D Transformation Journey with Browzwear

The Benefits of 3D

Integrating 3D technology into its product development cycle, bonprix has revolutionized the fashion creation process. By capturing the latest catwalk trends and translating them into a diverse range of fashion pieces, bonprix has built a loyal customer base as one of the highest-grossing online fashion retailers.

Challenges & Objectives

Facing the need for increased flexibility and efficiency in product development, bonprix partnered with Browzwear to implement 3D technology. The aim was to reduce physical samples and enhance the digital workflow, embracing the concept of an end-to-end digital process for seamless operations and reusable outcomes.

The Journey Towards Digital Transformation

Starting with simple items like t-shirts and sweatshirts, bonprix ventured into a 3D product development journey consisting of over 1000 styles. Collaborating with Browzwear, they created digital twins of fabrics, ensuring global accessibility with standardized parameters, establishing a global team of experts for pattern making led by high-tech tools.

Mastering Digital Twin Creation

With tools like the Vizoo scanner and Browzwear's Fabric Analyzer, bonprix captured textures and replicated fabric parameters in 3D. The upskilled team managed in-house pattern making, witnessing a seamless transition of creations from screen to life, saving time and costs by showcasing pattern changes before production.

Eliminating Time & Costs

The adoption of 3D technology reduced development time by 30%, trimming style development time by 30 days and streamlining the process from 3 months to just two. This enhanced creativity, reduced sample iterations by 50-100%, allowing for quick responses to trends, and utilizing digital styling briefings for quality assurance.

Strategic Wins and Forward Visions

Looking towards scaling product groups and brands for the next collection year, bonprix aims for an end-to-end digital workflow with soft body avatars and CGI images. With 3D technology at their core, bonprix continues to redefine the future of fashion, showcasing innovation, efficiency, and a tailored approach to meet unique industry needs.

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