Enhancing Ad Engagement with AI Contextual Advertising by Bitmovin

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Enhancing Ad Engagement with AI Contextual Advertising by Bitmovin

Introduction to AI Contextual Advertising

Bitmovin's AI Contextual Advertising offers a cutting-edge solution for streaming platforms to elevate ad engagement and revenue generation. This innovative technology is meticulously crafted to cater to both live and VOD streaming scenarios. By utilizing the power of AI through Bitmovin's VOD and Live Encoders, the system processes video, audio, and textual content in real-time. The extracted contextual data is then seamlessly integrated with the Bitmovin Player, enabling it to request ads that are highly relevant to the current on-screen content. The primary aim of this technology is to align advertisement content with the viewers' interests, thus significantly enhancing engagement and overall user experience.

Key Benefits of AI Contextual Advertising

Bitmovin's AI Contextual Advertising brings a plethora of benefits to streaming platforms. Firstly, it offers AI-driven contextual intelligence by analyzing video, audio, and subtitles in real-time. This analysis is crucial for ensuring that the ads are aligned with the themes and scenes of the content being watched, providing data-driven insights to enhance targeting precision. Furthermore, the technology enables seamless integration of ads into the viewing experience, making the ad content appear as a natural extension of the video being watched. By matching ads with the content, viewers experience highly relevant ad placements, leading to increased viewer satisfaction and engagement.

Driving Revenue with Smart Advertising Placement

Bitmovin's AI Contextual Advertising is a game-changer in driving revenue for streaming platforms. By delivering ads that are closely aligned with viewers' interests, the technology boosts click-through rates, ensuring that the ads resonate with the audience. This results in higher engagement levels, unlocking new revenue streams for the platform. Moreover, with smarter ad placement based on AI contextual analysis, the technology maximizes the return on investment for advertisers by improving conversion rates. By enhancing the relevancy of ads and aligning them with the content, Bitmovin's AI Contextual Advertising paves the way for a more profitable and engaging streaming experience.

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Enhancing Viewer Experience with Bitmovin's Game Consoles SDK

Customization and Stability for Game Consoles

Bitmovin's Game Consoles SDK offers developers the ability to customize and ensure the best possible viewing experience for their audiences on game consoles. With the Web SDK tailored for game consoles, developers can guarantee stability and adaptability to different console specifications, providing seamless playback support for various content formats. Through daily tests on popular consoles like PS5 and Xbox, Bitmovin ensures that the player performs optimally, with over 1000 tests performed daily to maintain stability and reliability.

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Unlocking the Future of Video Streaming with Bitmovin's Video AI Solutions

Revolutionizing Video Streaming with AI and Machine Learning

Bitmovin, in collaboration with ATHENA, has been at the forefront of researching the transformative applications of AI and machine learning in video streaming. This innovative approach not only enhances the quality of experience (QoE) for consumers but also offers cost-efficient and eco-friendly solutions for streaming providers. The utilization of AI opens up a realm of possibilities, from enhancing visual quality and upscaling older content to optimizing video processing for adaptive bitrate (ABR) switching.

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Enhancing Live Streaming Experiences with Bitmovin's Live Encoder

Bitmovin Live Encoder Features

Bitmovin's Live Encoder provides a comprehensive solution for delivering resilient and consistent high-quality live streaming experiences. With the ability to ingest RTMP/s, SRT, or Zixi inputs, users can generate packaged HLS and DASH outputs ensuring scalable and high-quality delivery across various devices and platforms. The Live Encoder supports event-based and 24/7 live streaming, enabling users to effortlessly stream live events or user-generated content. Moreover, with SCTE-35 support and integrated partner solutions, customers can effectively monetize their live content, thereby transforming broadcasts into profitable revenue streams. Bitmovin's Live Encoder also offers multi-codec support, including H.264, H.265 (HEVC), and VP9, as well as out-of-the-box Multi-DRM integrations.

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Empowering Climate-Friendly Streaming with Bitmovin's ECO Mode

Energy Awareness and Insights

Bitmovin's ECO Mode goes beyond traditional video streaming by providing viewers with a complete understanding of the energy consumption involved in their video streaming experience. By offering valuable insights about the energy consumed over specific periods like days, weeks, and months, users can make informed decisions about their viewing habits.

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Enhancing eLearning Experiences with Bitmovin's Video Streaming Solutions

Deliver a Better Learner Experience with Video Streaming

Bitmovin offers versatile video streaming solutions designed to enhance the quality of educational experiences globally. Whether you operate an eLearning platform, Learning Management System (LMS), or Learning Experience Platform (LXP), Bitmovin's technology seamlessly integrates into any workflow, ensuring secure, easily accessible, and high-quality streaming across a wide range of devices. By leveraging Bitmovin's solutions, educators can significantly improve engagement with their audience, providing a superior learning experience. An excellent example of this is how a European broadcaster successfully supported an entire student population during the pandemic by launching an eLearning platform capable of reaching millions of learners.

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