Empowering Wholesale Commerce with BigCommerce B2B Edition

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Empowering Wholesale Commerce with BigCommerce B2B Edition

Transform Your B2B Shopping Experience

BigCommerce offers a comprehensive wholesale commerce solution through its B2B Edition, designed to enhance B2B customer experience and streamline wholesale operations. With leading capabilities and a focus on creating better buying experiences, BigCommerce empowers businesses to consolidate their retail and wholesale channels onto a single site and back-end. Through a BigCommerce landing page, businesses can attract new wholesale clients and tailor the site to meet their specific product and pricing needs upon login.

Automated Customer Group Management

One of the key features of BigCommerce's wholesale solution is automated customer group management. Businesses can assign wholesale customers to unique customer groups to automatically customize their site experience. This customization can include unique pricing, products, re-ordering options, and approval processes, catering to the specific requirements of each wholesale client.

Built-in Price List Functionality for Customization

BigCommerce simplifies the customization of pricing and discounts for wholesale clients with its built-in price list functionality. This feature allows businesses to create customized price lists down to the unique SKU level for individual clients. Whether assigning new price lists to customer groups or single wholesale accounts, the platform provides flexibility in managing pricing to suit varying client needs.

Supporting Wholesale-Specific Requirements

The BigCommerce platform acknowledges that wholesale customers have distinct shopping behaviors and requirements compared to retail customers. It offers simplified segmentation tools, such as faceted search with Elasticsearch integration and custom field support for refined searching, to enhance the shopping experience. Additionally, BigCommerce supports wholesale-specific payment solutions, including native CSR-generated quote management and bulk pricing breakdown to the SKU level for each customer or customer group.

Resources and Blog

To assist businesses in navigating the realm of wholesale commerce, BigCommerce offers valuable resources and insights through its blog and reports. From detailed reports like the Paradigm B2B Combine to articles focusing on wholesale ecommerce trends and guidance on selecting the right B2B ecommerce solution, businesses can access a wealth of information to make informed decisions and optimize their wholesale operations.

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