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BetterUp: Fueling Transformation and Peak Performance for Individuals and Organizations

Introduction to BetterUp

BetterUp is a pioneering platform that focuses on human transformation and peak performance to help individuals, teams, and organizations achieve their full potential. Since 2013, BetterUp has been at the forefront of driving transformation through virtual coaching, making it the largest mental health and coaching startup globally.

Mission and Vision

The core mission of BetterUp is to bring about greater clarity, purpose, and passion in the lives of people worldwide. BetterUp believes in the integrated journey of purpose and performance and aims to enhance mindset, skills, and behaviors to enable individuals to succeed in all aspects of life - be it work or personal endeavors.

Human Transformation Platform

BetterUp's unique approach lies in being the first Human Transformation Platform that facilitates whole-person behavior change. By seamlessly integrating into the workflow of individuals and organizations, BetterUp boosts organizational performance and drives tangible improvements in key business outcomes. Leveraging behavioral science, analytics, and evidence-based coaching, BetterUp focuses on nurturing growth and self-actualization on a global scale.

Values Driving BetterUp

BetterUp is guided by core values that include courage, craftspersonship, playfulness, grit, empathy, and zest. These values are infused into the platform's operations, fostering a culture of innovation, excellence, empathy, and uniqueness. The focus on these values helps BetterUp create a supportive environment for personal and professional growth.

Proven Effectiveness and Positive Change

BetterUp adopts a dynamic and personalized strategy towards transformation, offering tailored experiences that provide access to coaching, mentorship, and interactive content. The platform aims to unlock individual and team potential at scale, resulting in reduced stress, increased resilience, improved focus, and enhanced team agility for its members.

Diverse and Inclusive Culture

At BetterUp, fostering a diverse and inclusive workplace is a priority. The company strives to create an authentic environment where individuals feel comfortable bringing their true selves to work. BetterUp's dedication to diversity and inclusion not only enhances its own work culture but also enables the company to assist every client in achieving their inclusion and belonging goals.

Joining the BetterUp Community

BetterUp offers a unique opportunity for individuals to join a community focused on transformation and peak performance. By collaborating with a team of inspired individuals, one can contribute to changing lives and making a real difference.


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