Transforming Global Operations and Digital Marketing with Asana

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Transforming Global Operations and Digital Marketing with Asana - Danone Case Study

Danone's Digital Transformation Journey in Manufacturing

Danone, a global food and beverage company, embarked on a digital transformation initiative to digitalize their factory processes at scale. With a focus on sustainability and efficiency, Danone's Nature Agenda includes goals like carbon neutrality, regenerative agriculture, and a circular economy for food packaging. Through Asana, the Global Digital Manufacturing team streamlined the evolution process of 40 factories in Europe, implementing solutions like automated guided vehicles and sensors to improve sustainability, safety, and productivity. Asana played a crucial role in managing cross-functional efforts, allowing teams to collaborate seamlessly across departments like Operations, Supply Chain, and Engineering. By standardizing processes with Asana templates, capturing implementation history, and empowering teams to share learnings between factories, Danone optimized its global manufacturing operations efficiently.

Optimizing Global Business Services with Asana

Danone's Integrated Business Services (IBS) team leveraged Asana to streamline their professional services and solutions across 16 geographies. By tracking IBS go-live in new markets using Asana portfolios and templates, the team managed workflows efficiently and provided real-time progress updates. Asana's reporting dashboards eliminated the need for status emails and meetings, enabling a transparent view of project assignments during remote work. The availability of data in Asana empowered the team to create charts, track statuses, and zoom in on project details without the hassle of exporting data to spreadsheets. Through Asana, Danone's IBS team optimized their global operations and improved clarity and efficiency in service delivery.

Enabling Digital Marketing Excellence with Asana

Danone's Global Marketing Technology team utilized Asana to implement digital marketing solutions across various markets globally. By centralizing their program roadmap and managing software implementations in dedicated Asana projects, the team streamlined communication, clarified timelines, and ensured stakeholder alignment. Custom fields in Asana designated market priorities, enabling team members to understand responsibilities and dependencies clearly. As a result, Danone empowered its teams to deliver projects on time and meet success criteria. Through Asana, Danone's marketing efforts were centralized, enhancing collaboration and driving efficient digital marketing initiatives across countries. Asana continues to support Danone in achieving its mission of bringing health through food to people worldwide, providing a foundation for sustainable growth and impactful change.

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Maximizing Efficiency with Asana's Resource Planning Solution

Overview of Resource Planning with Asana

Asana's resource planning solution is designed to help organizations make the most out of their resources by ensuring that business-critical work is appropriately staffed at every level. By utilizing Asana's tools, businesses can track capacity, visualize team staffing, prevent burnout, pivot quickly to meet changing business needs, and staff key initiatives seamlessly based on team capacity. The platform allows for a clear visualization of current and future assignments, ensuring that everyone knows their responsibilities across key projects and initiatives.

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Streamline Project Intake Process with Asana

Automate and Prioritize Requests Efficiently

Asana's project intake solution offers a streamlined process to capture, prioritize, and follow through on requests, allowing teams to focus more on their work. By standardizing requests, teams have the necessary information to prioritize and tackle new projects effectively. Automation plays a key role in moving faster by instantly assigning, organizing, and updating requests. This improves overall processes by enabling the creation of request workflows in one centralized location and applying changes organization-wide. Furthermore, Asana helps in gathering the right details by allowing users to collect key information using custom or AI-generated forms. These forms enable the capture of requests from various platforms like Slack, Microsoft 365, and Google Workspace, consolidating all information into a single platform.

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Streamlining Product Development and Launch Processes with Asana

A Solution Tailored for Product and Product Management Teams

Asana offers a comprehensive solution designed to optimize the product development process and accelerate time-to-market for businesses. With a user-friendly interface and powerful features, Asana enables teams to streamline their workflows, collaborate effectively, and stay on track throughout the product lifecycle.

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Enhancing Team Collaboration with Asana's Work Management Solutions

Maximizing Project Management Efficiency

Asana offers a comprehensive project management solution that allows teams to streamline their workflow from start to finish. By centralizing all projects within Asana, teams can easily track progress, assign tasks, and set deadlines, ensuring everyone knows their responsibilities and timelines. Tasks can be broken down into manageable pieces with clear ownership and due dates, providing a structured approach to project management.

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Streamline Your Campaign Management with Asana

Increase Campaign ROI

Asana's campaign management solution empowers you to keep your campaigns on track and on message, regardless of the market environment. By leveraging Asana, you can increase your campaign ROI by ensuring consistency and efficiency in your marketing initiatives.

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