Transforming Campaign Management and Streamlining Workflows with Asana at Gannett

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Transforming Campaign Management and Streamlining Workflows with Asana at Gannett

Seamlessly Scaling Campaign Workflows

Gannett's Marketing Operations team significantly boosted their campaign capacity by utilizing Asana, managing 120-150 campaigns monthly. With standardized best practices, streamlined workflows, and easy access to essential data, Asana played a vital role in accelerating their campaign execution.

Streamlining and Executing Campaigns at Scale

Transitioning to Asana for end-to-end campaign management allowed Gannett's marketing team to establish a unified source of truth for all campaign work. This centralization enabled optimized workflows, enhanced collaboration, and ultimately facilitated faster progress towards campaign goals.

Clear Processes Keep Work on Track

By developing templates for frequently conducted campaigns, Gannett's Marketing Operations team ensured standardized processes and quick initiation of workflows. Asana's project dependencies mapping and workflow builder tools enabled visualizing project phases, streamlining campaign progression.

Automations Help Marketers Move Faster

Gannett leveraged Asana forms for efficient request management and rules to automate workflow steps like request routing and task assignments. These automation features enhanced productivity, allowing the team to focus on strategic tasks while efficiently managing campaigns.

Spotting Blockers and Keeping Campaign Work on Track

Having centralized data in Asana empowered Gannett's Marketing Operations team to gain insights into performance, identify bottlenecks, and improve productivity. Efficient reporting tools and workload visibility enabled leadership to make informed decisions, doubling the team's productivity.

Increasing Reach, Increasing Connections

As Gannett continues to focus on expanding its subscriber base, the Marketing Operations team sees Asana as a strategic tool to attain quarterly and annual subscriber goals seamlessly. By leveraging Asana's flexibility for continuous process improvement, Gannett ensures sustained success in community engagement.

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Speed up Creative Processes

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