Empowering KENDO with Asana: A Case Study in Scaling Effectively and Working Faster

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Empowering KENDO with Asana: A Case Study in Scaling Effectively and Working Faster

Connecting directly with customers through coordinated digital activations

KENDO's digital team faced challenges aligning content and messaging across various teams and channels for major digital activations like product launches and promotional campaigns. With Asana, they achieved enhanced planning by transitioning from individual spreadsheets to a collaborative planning process. This allowed the team to track tasks, milestones, and templatize their processes for streamlined execution. Moreover, Asana provided improved project visibility and accountability as a 'digital calendar' that integrated all digital activations across brands. This unified space facilitated effective collaboration, maximizing reach across channels and enhancing the consumer experience.

More accountability for smoother marketing workflows

Previously, KENDO's marketing team struggled with fragmented workflows using emails and checklists, resulting in a lack of accountability and inefficient progress tracking. Asana transformed their workflow by centralizing communication and providing a unified platform for executing various marketing activities. This central source of truth eliminated confusion, improved efficiency, and ensured consistency through templates with clear objectives and due dates. The team's ability to work, communicate, and track progress in one place led to increased efficiency and accountability, allowing them to focus on driving brand awareness and revenue.

Properly scoped IT projects start with getting the right details, every time

KENDO's IT team faced challenges in scoping projects due to a lack of structured processes and information gaps within requests. Asana provided a structured approach for gathering, prioritizing, and scoping IT projects. Utilizing Asana forms for requests, the team streamlined workflows and reduced unnecessary back-and-forth by capturing essential information upfront in custom fields. The improved accessibility allowed senior leaders to track progress, provide feedback, and prioritize projects effectively. This visibility into the process led to shorter, more impactful meetings and fully scoped projects aligned with business needs and available resources.

A solution that grows with the team

To support their growth, KENDO implemented Asana to systematize processes, automate tasks, and streamline operations. As their portfolio expands with renowned brands, Asana enables clarity, efficiency, and targeted focus to drive customer engagement and revenue growth across the organization. By leveraging Asana's capabilities, KENDO empowers teams to work effectively and scale their operations to meet ambitious growth targets with precision and agility.

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