Enhancing Digital Retail Efficiency with Amplience: A Case Study on Landmark Group

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Enhancing Digital Retail Efficiency with Amplience: A Case Study on Landmark Group

Localizing at Scale

Landmark Group, a leading retail and hospitality conglomerate in the Middle East, Africa, and India, faces the challenge of managing 43 brands, 42,000 employees, and over 2,200 stores across 21 countries. To streamline storefront experiences across various channels and locales, the group sought a platform that could boost productivity without increasing headcount.

Challenge

Landmark Group navigates the complexities of a multi-brand, multi-category omnichannel business operating in diverse regions with varying digital growth rates. The sheer volume of 150,000 yearly products across multiple channels demands meticulous content creation and dissemination. Key challenges include manual content production processes, slow scalability, and difficulty in scaling content across languages, currencies, and device sizes.

Solution

To address these challenges, Landmark Group adopted Amplience's Dynamic Commerce Experience (DCX) platform, incorporating Dynamic Content and Dynamic Media and Content Hub. This choice streamlined content management workflows, enhancing agility and operational efficiency. Launch times decreased significantly, and marketing teams could create more engaging frontend experiences to drive higher conversions without expanding their workforce.

How Amplience Made the Difference

With Amplience, Landmark Group's teams gained autonomy in content creation and localization, benefiting from quicker updates and enhanced agility. Amidst the pandemic, Amplience facilitated rapid communication on store closures and delivery updates. By leveraging Amplience, the company achieved a 30% reduction in required headcount for design, copy, and merchandising tasks, boosting team efficiency and effectiveness.

Driving Efficiency and Reducing Complexity

James Dickson, Landmark Group's Chief Product Officer, and Derrick Pereira, Head of Project Management, shared insights with Amplience's CEO on how the brand optimized operations using the Dynamic Commerce Experience platform. This collaboration enabled the brand to scale effectively and streamline content workflows.

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