Retargeting with Customer Match:
ActiveCampaign's integration with Google Ads provides the opportunity to leverage Customer Match, allowing businesses to create targeted ad campaigns based on their existing first-party customer data. With ActiveCampaign and Customer Match, users can effortlessly create new audience lists and sync contact lists, add and remove contacts at the right time using automations, and reach valuable customers across Google's platforms like Search, YouTube, Gmail, and Display Network.