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May 17, 2021
Decentralization Will Drive the World: Insights from Alberto and David of SureTech
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May 17, 2021
In an era where decentralization is shaping industries and redefining possibilities, SureTech stands out as a Silicon Valley pioneer empowering smaller businesses with tools and technologies typically reserved for corporate giants. We had the privilege of speaking with Alberto and David, the visionaries behind SureTech, to understand their journey, philosophy, and vision for the future of work.
This candid discussion sheds light on how decentralization is not just a business model but a way of life that can revolutionize industries and create a more equitable world.
The Genesis of SureTech
Alberto and David’s partnership began with a shared connection at Yale University. David, serving on the board of a student organization, and Alberto, inspired by his wife’s involvement on the same board, connected over ideas about leveraging community-generated content to create connections.
David recalls, “We explored ways to unite people across shared interests—graduation years, fields of study, and cities. While our early projects didn’t secure funding, they set the foundation for what SureTech has become.”
Empowering the Underserved
Alberto adds, “The philosophy behind SureTech revolves around decentralization—empowering smaller teams globally with the same tools and technologies as large companies. Our aim is to make these teams ‘too small to fail,’ enabling them to thrive with the power of standardization.”
SureTech’s commitment goes beyond business success. For Alberto, decentralization is a purpose-driven approach to create harmony in work-life balance and employee well-being.
The Challenges and the Approach
Alberto and David acknowledged that early efforts in remote working tools and decentralized platforms faced hurdles due to the nascent stage of technology. However, their commitment to their philosophy kept them on track.
David explains, “Decentralization doesn’t mean locking anyone up. We give our customers operational freedom while ensuring they receive what they need.”
Philosophy in Action
Alberto draws parallels with examples like GitHub: “It revolutionized how developers showcase their work. Similarly, we aim to create platforms that enable small teams to harness centralized computing power while maintaining independence.”
Their work doesn’t stop at technology. Alberto’s involvement in Costa Rica, advocating for local communities’ rights, exemplifies their commitment to decentralization as a broader social cause.
COVID-19 as a Catalyst
David emphasizes, “COVID accelerated the transition to remote work. It broke societal patterns, forcing people to rethink how they live and work. This shift has enabled people to move to smaller towns, spend more time with families, and reduce commuting stress.”
Alberto adds, “The pandemic revealed our resilience and adaptability. It showed how humans could continue progressing even amidst adversity. This realization pushes us to think about leaving a smaller footprint on the planet while achieving greatness.”
Collaboration in a Decentralized Ecosystem
The pair recognizes that while remote work has its gaps, technology can bridge the divide. SureTech aims to enable smaller teams to collaborate seamlessly and achieve cohesion across diverse groups—a concept Alberto likens to murmuration, the synchronized movement of starlings.
Krishna, from AiDOOS, highlighted the alignment between the two companies: “Both SureTech and AiDOOS stand for decentralization. While SureTech focuses on technology infrastructure, AiDOOS emphasizes building software with a similar ethos.”
Alberto and David resonate with this alignment. They see potential collaboration between the two companies to expand the philosophy of decentralization, leveraging cloud platforms and innovative solutions to drive global change.
Alberto and David’s journey with SureTech showcases the power of decentralization in creating equitable opportunities, empowering smaller teams, and redefining the future of work. Their commitment to harmonizing business success with employee well-being and societal impact is inspiring.
As decentralization gains momentum, companies like SureTech and AiDOOS are at the forefront, demonstrating how this philosophy can drive innovation, collaboration, and sustainable growth.
With leaders like Alberto and David leading the charge, the future of work is decentralized, equitable, and inspiring.
