With over 40 years in the entertainment industry, I have been involved with a diverse spectrum of the industry. The key, in my view, is enthusiasm paired with detailed focus. Through this, I have been very fortunate to be a part of many team-focused and creative experiences.

Forever positive, seeing obstacles as challenges to overcome. Thinking outside the box with the perspective that, if no one else has done it yet, that does not gauge the probability for success. Just makes the climb a little steeper. 

Lionel has worked in the entertainment industry for all his adult life, as a creative as well as a business manager. He founded and managed a live music venue while in his early 20's (Lionel's, London, Ontario, Canada 1984-1986), founded and managed a live music booking agency with a team of 10 agents booking hundreds of artists all over the UK (UK Bookings, Stroud, Glos. UK 1992-1995), held the position of Senior Editor and Co-Publisher of a UK based entertainment magazine with a circulation of 40,000 per month and a team of over 50 people (Now Magazine UK, Stroud, Glos, UK 1995-1997) and until recently (until the realization that the award-winning SyncLodge was needed to be built) was the founder and managing director of a sync licensing agency (Vienna Calling Music Network, Vienna, Austria 2014 - 2017). On the creative side Lionel has written hundreds of songs and co-written many more. He has produced albums, engineered recordings, arranged music, and has 12 albums released under his name.

Lionel has always had the entrepreneur's heart and mind. As a child, he was on the quest for independent ways of making money, from shoveling snow to newspaper routes. By the age of 11, he started his first business, a wholesale and manufacturing business making decorative flower pot hangers and selling them to flower shops in the city of London Ontario.