SBL Specialty Coatings Private Limited, a subsidiary of Berger Paints India Limited, can be categorized as a scale-up company. With the backing of a well-established parent company and access to Swiss technology, SBL has experienced rapid growth in the domain of Specialty Industrial Coatings. The company's strong internal R&D team and dedicated sales/CRM team across India have contributed to its quick rise in the market.

A significant milestone in SBL's history was becoming the fastest growing company in the specialty coatings domain. This achievement was fueled by strengths such as superfast response time, customized products, dedicated sales team, and a robust R&D effort. Moreover, the launch of Magico, a revolutionary all-surface coating product, marked a major advancement in the company's product portfolio and showcased their commitment to innovation.

One notable case study for SBL involves its collaboration with leading manufacturers in various industries to provide customized coating solutions. By leveraging their specialized products and expertise, SBL has helped enhance the performance and durability of components in sectors such as automotive, consumer goods, and general industry. These successful partnerships have demonstrated the efficacy of SBL's coatings in meeting diverse customer requirements.

Over the years, SBL has organized numerous key events to showcase its products and innovation. From product launches like Magico to partnerships with industry leaders, the company has actively engaged in expanding its market presence and driving growth. Strategic acquisitions, funding rounds, and notable awards have also been pivotal events in SBL's journey, highlighting its commitment to excellence and industry leadership.