New
Own Plain's visibility across AI and traditional search; drive signups. Partner with Engineering and Design to improve site structure and conversions. Set the editorial calendar and topics using AEO/SEO data. Build a structured testing program for organic discovery and conversions. 5+ years in growth marketing or technical content marketing. Deep SEO expertise; strong POV on AI-driven search (AEO/GEO). Hands-on with analytics and experimentation tools (PostHog, GA4, Search Console, Screaming Frog). Strong analytical mindset; build funnel models, run experiments, tie content to pipeline. Bias for action; ships fast and learns on the fly.