Sr. Director of Product Marketing

Own end-to-end GTM strategy for key product lines and major releases. Develop segment/vertical GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions). Lead positioning and messaging for BuildOps platform; focus on vertical AI differentiation. Turn platform roadmap into cohesive narratives with themes and value pillars. Drive launch excellence and GTM operations with standard processes and enablement. Own competitive positioning and why-we-win against competitors; ensure consistency across surfaces. 12-15+ years in B2B SaaS PMM; 5-7+ years leading PMM teams. Proven success in vertical SaaS or construction/field service; construction exposure a plus. Track record of owning GTM strategy and major launches with revenue impact. Experience building or scaling PMM function (process, org design, tooling) and cross-functional. Strong familiarity with AI-powered products; translating AI features into business outcomes for non-technical audiences. Excellent storytelling and cross-functional leadership; data-driven decision maker. University degree required. Generous equity grant; become an owner in our company. Comprehensive benefits package. Flexible PTO and hybrid work schedules. One-time work-from-home allowance. Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid days. Company events and team-building activities; growth opportunities.