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WordPress VIP is the world’s leading enterprise content management platform. We help the world’s largest companies create innovative digital experiences with WordPress. The Sr. Director, Growth & Digital Experience will turn the WordPress VIP website into a commercial revenue engine and destination for decision makers. Reporting to the Head of Brand & Growth, they will oversee the entire digital strategy and experience across rented and owned properties, focusing on conversion rates, user experience, and brand positioning.
The role includes developing a digital strategy inclusive of all properties, managing performance marketing and paid social, measuring growth and engagement across social channels and the website, and improving conversion rates to build an engaged audience. The Sr. Director will work cross-functionally to align performance marketing efforts with business objectives and optimize user journeys and website conversion rates. They must have expertise in enterprise growth, performance marketing, and digital marketing channels.
Key responsibilities include website vision, strategy, and execution; forecasting and analytics; performance marketing; insights-driven communication and iteration; execution and accountability; and team leadership and development.
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Crafting compelling narratives for user engagement
Leading feature launches for product growth
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Lead and develop a team of analysts
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Deliver actionable business insights
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Drive performance marketing initiatives
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Hire a remote growth analyst
Increase sales rep productivity
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Optimize digital marketing campaigns using data analysis
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Optimize digital marketing campaign performance using data insights
Design and validate tests for continuous campaign improvement
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Build and productionize advanced AI systems
Develop scalable LLM-powered applications and agents
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Develop and execute localized marketing strategies
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Drive user engagement and conversion through impactful landing pages
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Drive global user growth and retention
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Drive member loyalty and organic growth
Architect and scale rewards and referral ecosystem
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Drive demand generation and go-to-market execution
Optimize marketing funnel and conversion rates
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Hire a remote marketing manager
Drive user growth and engagement
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Research and identify viral content trends
Craft and test hooks, scripts, and storyboards
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Drive user growth and engagement
Collaborate with cross-functional teams
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Drive business growth through data analysis
Deliver actionable insights and recommendations
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Hire an experienced marketing data analyst
Enable remote full-time work within the US
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Analyze campaign data to generate insights
Optimize PPC performance using data-driven strategies
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Lead development of privacy-preserving experimentation platform
Foster an inclusive and empowering remote engineering team
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Hire a remote senior designer
Drive user growth and engagement
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Build and deploy real-time ML models for personalization and recommendations
Integrate machine learning outputs into mobile and backend user-facing features
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Build and productionize advanced AI systems using LLMs and agents.
Develop scalable platforms and backend infrastructure for AI-powered applications.
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Build and optimize landing pages for marketing initiatives.
Coordinate and execute web projects across teams and languages.
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Transform business data into actionable insights
Drive strategic and data-driven decision-making
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Transform data into actionable business insights
Guide strategic decision-making and operations
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Enhance customer acquisition through product innovation
Optimize marketing workflows and tools
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Develop scalable and reliable software systems
Collaborate in cross-functional engineering teams
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Manage remote email campaigns
Implement marketing automation strategies
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Lead paid social user acquisition
Optimize campaign performance and ROI
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Develop and optimize digital campaigns
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Lead end-to-end AI product development
Design and evaluate AI-driven experiments
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Deliver actionable business insights
Develop and optimize data pipelines
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Develop intuitive content discovery features
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Lead cross-functional teams to deliver innovative features
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Enhance Wikipedia reading experiences for modern audiences.
Lead cross-functional teams to develop and scale new features.
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Lead and scale a global analytics team
Drive business impact through advanced analytics and AI
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Drive user activation, conversion, and retention
Design ethical and transparent monetization flows
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Drive business growth through analytics
Deliver actionable insights from data
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Drive data-informed marketing decisions
Optimize campaigns through analytics
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Deliver actionable data insights for marketing optimization
Support and enhance PPC campaign performance