New
Own end-to-end PMM for Moloco's Performance CTV products. Define positioning, messaging, naming, and launch moments. Lead go-to-market plans; manage budgets; align with field marketing. Use AI tools to test, measure, and scale campaigns. Build continuous feedback loops with Sales, Product, Data Science. Drive demand, awareness, and credible market narratives for CTV. 10+ years PMM experience; senior or director-level in B2B adtech/digital media. Adtech and CTV fluency: ROAS, attribution, targeting, measurement. Proven category creation or repositioning experience. AI fluency: use AI tools to test messaging and scale campaigns. End-to-end GTM execution: positioning, naming, launches, sales enablement. Sales partnership depth: build pitches, battlecards, messaging. Demand generation and ABM experience: ICPs, target accounts, cross-team collaboration. Competitive benefits package Focus on wellbeing and inclusion Growth and learning opportunities