Lead Data Analyst, Marketing Analytics

Lead Advanced SEO & LLM analytics to optimize organic growth and discovery. Build measurement frameworks for traditional search and AI-driven discovery. Partner with SEO managers, product teams, and data science to drive insights. Analyze long-tail keywords, CTR, and content performance to boost visibility. Degree in Math, Physics, Stats, Econ, CS, or related field. SEO analytics: organic search, segmentation, and optimization. Strong SQL; Python or R for large-scale analytics. GSC, SEObility (SEMrush), Ahrefs; Looker/Tableau experience. Testing and statistics for incremental SEO impact. Two-sided marketplace experience is a plus. Competitive benefits during the partner phase; potential transition to Upwork employment. Opportunity to join Upwork’s Lisbon hub when established. Work with a global, AI-enabled talent platform and cross-functional teams.