Head of Digital Marketing

Develop and oversee multi-channel digital marketing strategies across paid search, display, social, email, and web, aligned with business goals. Lead, coach, and develop a team of digital marketing specialists to foster growth and accountability. Guide planning, launch, and optimization of campaigns to support product launches, demand generation, and brand initiatives. Analyze campaign performance data, generate insights, and implement optimizations to maximize ROI and KPIs. Manage digital marketing budgets and relationships with external vendors and platforms. Collaborate with content, design, product, and analytics teams to ensure assets are on-brand and targeted. Bachelor’s degree in Marketing, Communications, Business, or related field. 10-15+ years of digital marketing experience with proven ability to lead campaigns and manage budgets. Advanced expertise in channels and analytics platforms (Google Ads, LinkedIn, Meta, Google Analytics, marketing automation). Strategic and analytical thinking with a data-driven approach to optimization. Strong project management and organizational skills for multi-channel campaigns. Excellent written and verbal communication; leadership and team development.