Growth Marketing Manager

We are seeking a Growth Marketing Manager specializing in Paid Social to scale retargeting campaigns aimed at driving repeat purchases and enhancing retailer retention. This role involves analyzing and optimizing daily paid social performance, including creatives, bidding strategies, and landing pages.

Key Responsibilities

• Scale retargeting campaigns to drive repeat retailer purchases.
• Analyze daily paid social performance and optimize creatives, bidding, and landing pages.
• Lead high-impact pilot growth projects beyond evergreen programs.
• Utilize AI and automation to streamline campaigns and reporting.
• Collaborate cross-functionally to fix tracking and achieve data-driven KPI wins.

Required Skills & Qualifications

• 3-5 years of experience managing Meta/paid social campaigns.
• Strong knowledge of CPM, CTR, and CVR metrics.
• Proficient with automation tools such as Smartly, Hunch, and Omneky.
• Analytical skills with Excel/SQL and data visualization tools (Mode/Tableau).
• Experience using AI to improve workflows and quality assurance.
• Fast learner with the ability to provide creative and technical solutions.
• Experience with AB testing and incrementality.
• Exposure to retargeting/reengagement and SMB marketplace is a plus.