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Marketing

Yet Another Mail Merge (YAMM)

Send personalized email campaigns straight from Gmail.

4.6/5 Rating
GDPR Compliant
10M+ Users
27001 (In Progress)
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Category
Email Outreach & Mail Merge
Ideal For
SMBs, Schools, Recruiters, NGOs, Sales Teams, Agencies
Deployment
Google Workspace Add-on (Cloud)
Integrations
1000+ Apps
Security
GDPR, OAuth 2.0, Google App Verification
API Access
Google Apps Script / YAMM API Triggers

About Yet Another Mail Merge (YAMM)

YAMM (Yet Another Mail Merge) is a popular Google Workspace add-on that enables users to send personalized mass emails directly from Gmail using Google Sheets as the data source. With simple setup, mail merging, personalization tags, tracking, and scheduling, YAMM transforms Gmail into a lightweight outreach automation tool for sales teams, educators, recruiters, marketers, and nonprofits.YAMM makes campaign creation fast and code-free—allowing users to personalize messages, insert merge fields, send in bulk, monitor open/click rates, and manage outreach campaigns seamlessly inside the Google ecosystem.

Challenges It Solves

  • Sending personalized bulk emails from Gmail manually is time-consuming.
  • Traditional email tools require separate dashboards and complex setup.
  • Tracking opens & clicks is difficult inside Gmail.
  • Non-technical teams struggle to manage bulk outreach efficiently.
  • Integrating Gmail outreach with CRM or sheet-based data is tedious.

Proven Results

70%
faster outreach execution
50%
better email engagement
2×
higher personalization accuracy using Sheets merge fields

Key Features

Core capabilities at a glance

Mail Merge from Google Sheets

Send personalized emails using spreadsheet data.

Email Personalization

Add names, custom fields, dynamic placeholders.

Tracking Dashboard

View opens, clicks, bounces, and replies.

Bulk Sending via Gmail

Use your Gmail account for large-scale outreach.

Scheduling & Follow-ups

Automate send times and reminders.

Team Sharing

Collaborate with teams on shared outreach lists.

Ready to implement Yet Another Mail Merge (YAMM) for your organization?

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Real-World Use Cases

See how organizations drive results

Sales Outreach & Follow-up
Send personalized outreach emails at scale from Gmail.
3×
Higher response rates.
Recruitment Campaigns
Reach out to candidates with customized messaging.
40%
Faster hiring cycles.
School & Nonprofit Communication
Send bulk announcements, reminders, and event updates.
35%
Better community engagement.

Integrations

Seamlessly connect with your tech ecosystem

G

Google Sheets

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Use as your mailing database.

G

Gmail

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Primary sending engine.

G

Google Drive

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Manage templates and CSVs.

G

Google Apps Script

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Extend automation.

C

CRM via Zapier

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Sync contacts and campaign data.

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability Yet Another Mail Merge (YAMM) LexisNexis Lead Opt… Zoho ZeptoMail Emojics
Customization Good Good Good
Ease of Use Excellent Good Excellent Excellent
Enterprise Features Fair Excellent Excellent Good
Pricing Good Fair Good Good
Integration Ecosystem Excellent Excellent Good Good
Mobile Experience Good Good Good Excellent
AI & Analytics Poor Excellent Good Good
Quick Setup Excellent Good Excellent Excellent

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Frequently Asked Questions

How does AiDOOS help set up YAMM for our team?
AiDOOS configures Google Sheets templates, prepares merge fields, sets up Gmail permissions, and builds the mail merge workflows needed for campaigns.
Can AiDOOS integrate YAMM with our CRM or database?
Yes — AiDOOS syncs your CRM or contact lists with Google Sheets via API/Zapier so YAMM campaigns always use fresh, accurate data.
Can AiDOOS migrate our existing email workflows into YAMM?
Absolutely — AiDOOS recreates templates, contact lists, data fields, and drip sequences inside the Google ecosystem.
Does AiDOOS help automate follow-up sequences in YAMM?
Yes — AiDOOS builds scheduled sends, automated reminders, and Apps Script extensions for custom follow-up logic.
Can AiDOOS manage ongoing YAMM campaigns for us?
Yes — AiDOOS prepares lists, updates sheets, schedules campaigns, monitors tracking metrics, and optimizes outreach strategy.
How does AiDOOS improve email deliverability using YAMM?
AiDOOS configures sender best practices, domain settings, warm-up routines, and ensures campaigns adhere to Gmail-sending limits.