WideOrbit is a leading ad sales and broadcast management platform designed for media companies, broadcasters, and networks to streamline advertising operations and maximize revenue. With end-to-end solutions for managing ad sales, traffic, billing, and analytics, WideOrbit offers an integrated platform that ensures efficiency and accuracy across the advertising lifecycle.

Trusted by global broadcasters and digital media enterprises, WideOrbit enables seamless management of linear TV, radio, and digital advertising, helping organizations optimize their workflows, increase revenue, and deliver premium advertising experiences.

Key Features

1. Ad Sales Management

   • Manage the entire ad sales process, from proposals and orders to inventory and billing.

   • Enable sales teams with tools for account management, pricing, and availability checks.

2. Traffic and Billing

   • Streamline traffic operations by automating scheduling, log generation, and reconciliation.

   • Simplify billing workflows with automated invoice generation and integrated payment processing.

3. Programmatic Advertising

   • Support programmatic buying and selling for linear and digital advertising.

   • Integrate with demand-side platforms (DSPs) to increase inventory monetization.

4. Cross-Platform Advertising

   • Manage ad campaigns across linear TV, radio, digital platforms, and OTT services.

   • Provide a unified view of campaigns with detailed analytics and reporting.

5. Dynamic Ad Insertion (DAI)

   • Enable real-time ad replacement for live and on-demand streaming.

   • Optimize ad targeting for OTT and digital platforms.

6. Advanced Inventory Management

   • Maximize inventory utilization with tools for pacing, forecasting, and yield management.

   • Ensure accurate availability checks and spot placement.

7. Data-Driven Analytics

   • Access detailed reports and dashboards for sales, inventory, and campaign performance.

   • Use insights to inform pricing strategies, sales performance, and operational efficiency.

8. Creative Management

   • Manage and store ad creatives, ensuring they are ready for deployment across platforms.

   • Automate creative approvals and ensure compliance with broadcasting standards.

9. Integration with Third-Party Tools

   • Seamlessly integrate with CRM systems, financial tools, and ad-serving platforms.

   • APIs for custom workflow enhancements and data sharing.

10. Cloud and On-Premises Options

    • Deploy WideOrbit in a cloud environment or on-premises, based on operational needs.

Use Cases

1. Television and Radio Broadcasting

   • Automate ad sales and traffic management for linear TV and radio stations.

2. Digital and OTT Advertising

   • Manage ad campaigns for streaming platforms with advanced targeting and DAI.

3. Cross-Platform Campaigns

   • Coordinate advertising efforts across TV, radio, digital, and social channels.

4. Programmatic Sales

   • Optimize inventory monetization through programmatic buying and selling.

5. Billing and Reconciliation

   • Streamline invoicing, payment collection, and revenue reporting for ad campaigns.

6. Ad Inventory Optimization

   • Forecast and manage inventory usage to maximize ad revenue.

Benefits

• Increased Revenue: Maximize inventory utilization and monetize unsold spots with programmatic tools.

• Operational Efficiency: Automate sales, traffic, and billing processes to reduce manual workloads.

• Cross-Platform Capabilities: Manage campaigns across linear, digital, and OTT platforms from a single system.

• Enhanced Decision-Making: Use data-driven insights to optimize pricing, sales strategies, and inventory usage.

• Customer Satisfaction: Deliver accurate, targeted ads to audiences for better campaign results.

• Scalability: Support small stations and large networks with customizable workflows.

Ideal Users

• Broadcast Networks: To manage large-scale ad sales, traffic, and billing workflows.

• Radio Stations: For automating ad scheduling, billing, and creative management.

• Digital Media Companies: To coordinate cross-platform ad campaigns and optimize digital inventory.

• Advertising Agencies: For streamlined campaign management and performance reporting.

• OTT Providers: To implement dynamic ad insertion and manage programmatic sales.