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Consumer Identity Management

Verisk Marketing Solutions (formerly Infutor and Jornaya)

Enterprise-grade consumer identity and verification platform for personalized marketing at scale

SOC2 Type II
ISO 27001
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Category
Software
Ideal For
Insurance Companies
Deployment
Cloud
Integrations
50++ Apps
Security
End-to-end encryption, role-based access control, data masking, compliance with GDPR and CCPA
API Access
Yes - RESTful API for seamless data integration and custom workflows

About Verisk Marketing Solutions (formerly Infutor and Jornaya)

Verisk Marketing Solutions, encompassing Infutor and Jornaya, delivers enterprise-grade consumer identity management and lead intelligence for financial services, insurance, and marketing verticals. The platform provides real-time identity verification, consumer data enrichment, and lead quality assessment to empower businesses with actionable insights. Infutor's comprehensive consumer database enables accurate customer verification and personalization, while Jornaya's lead management capabilities optimize conversion funnels and campaign ROI. AiDOOS enhances deployment through managed infrastructure, simplifies governance with pre-built compliance frameworks, accelerates integrations with API-first architecture, and optimizes scalability for high-volume identity transactions. The combined solution enables organizations to confidently identify, verify, and engage consumers while maintaining enterprise-grade security and regulatory compliance across multiple channels and touchpoints.

Challenges It Solves

  • Inaccurate or outdated consumer data leads to poor targeting and wasted marketing spend
  • Difficulty verifying consumer identity and authenticating leads in real-time
  • Fragmented customer data across multiple systems prevents unified personalization
  • Compliance risk from improper data handling and regulatory violations
  • Low-quality leads increase sales friction and reduce conversion rates

Proven Results

64
Improved lead quality and conversion rates
48
Reduced customer acquisition costs through better targeting
35
Enhanced customer verification and fraud prevention

Key Features

Core capabilities at a glance

Real-Time Identity Verification

Instantly verify consumer identity with comprehensive data validation

Reduce fraud and increase confidence in customer authentication

Consumer Data Enrichment

Enhance customer profiles with verified demographic and behavioral attributes

Enable hyper-personalized marketing and engagement strategies

Lead Intelligence & Scoring

Assess lead quality and predict conversion probability before engagement

Focus sales efforts on highest-value prospects automatically

Omnichannel Integration

Seamlessly connect identity data across email, web, mobile, and offline channels

Deliver consistent, personalized experiences across all touchpoints

Compliance & Privacy Management

Maintain GDPR, CCPA, and industry-specific regulatory compliance automatically

Reduce legal risk and demonstrate data stewardship to customers

Advanced Analytics & Reporting

Gain actionable insights from identity data with customizable dashboards

Optimize campaigns and marketing spend with data-driven decisions

Ready to implement Verisk Marketing Solutions (formerly Infutor and Jornaya) for your organization?

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Real-World Use Cases

See how organizations drive results

Insurance Lead Qualification
Insurance companies use Verisk Marketing Solutions to verify applicant identity and assess lead quality before underwriting, reducing fraud and accelerating policy issuance.
72
Faster underwriting with reduced fraudulent claims
Financial Services Customer Onboarding
Banks and fintech platforms leverage real-time identity verification to comply with KYC requirements and prevent account fraud during customer acquisition.
58
Compliant, streamlined onboarding experiences
Marketing Campaign Personalization
Marketing teams use enriched consumer data to segment audiences and deliver targeted campaigns, improving engagement and response rates.
65
Higher engagement rates and marketing ROI
Lead Generation Platform Optimization
Lead aggregators and marketplaces use Jornaya to assess and score leads, ensuring quality and maximizing buyer satisfaction.
55
Increased buyer retention and platform reputation

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

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Direct integration to enrich CRM records with verified identity data and lead scores

H

HubSpot

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Sync consumer insights and verification results to power lead scoring and nurturing workflows

M

Marketo

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Automate lead data enrichment and segmentation based on verified identity attributes

A

Adobe Experience Cloud

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Connect identity data to enable advanced audience targeting and personalization

S

Segment

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Stream consumer identity data to 300+ destinations for unified customer profiles

G

Google Analytics

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Enhance analytics with verified consumer attributes for better attribution modeling

C

Custom APIs

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RESTful API enables custom integrations and real-time data flows into proprietary systems

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability Verisk Marketing Solutions (formerly Infutor and Jornaya) Insider EventCreate CampaignHQ
Customization Excellent Excellent Good
Ease of Use Good Good Excellent Excellent
Enterprise Features Excellent Fair Good Fair
Pricing Fair Fair Good Excellent
Integration Ecosystem Excellent Excellent Good Good
Mobile Experience Good Excellent Excellent Good
AI & Analytics Excellent Excellent Fair Fair
Quick Setup Good Good Excellent Excellent

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Frequently Asked Questions

How does Verisk Marketing Solutions verify consumer identity?
The platform uses multi-source data validation, cross-referencing public records, credit headers, and other verified databases to confirm identity with high accuracy. Real-time verification ensures current, reliable consumer authentication.
Is the platform GDPR and CCPA compliant?
Yes. Verisk Marketing Solutions includes built-in compliance frameworks for GDPR, CCPA, and other regulations. AiDOOS simplifies governance by pre-configuring compliance workflows and audit trails.
How quickly can we integrate Verisk with our existing systems?
Integration timelines vary based on complexity. RESTful APIs and pre-built connectors to Salesforce, HubSpot, and other platforms accelerate deployment. AiDOOS provides managed integration services for faster time-to-value.
What data sources does Infutor's consumer database include?
Infutor aggregates data from credit headers, public records, purchase behavior, online activity, and proprietary sources to create comprehensive consumer profiles for verification and personalization.
How can AiDOOS enhance our use of Verisk Marketing Solutions?
AiDOOS provides managed deployment, compliance governance, API orchestration, and performance optimization, allowing your team to focus on marketing outcomes rather than infrastructure management.
What industries benefit most from this platform?
Insurance, financial services, lending, mortgage, lead generation, and B2C marketing organizations derive the greatest value from identity verification, data enrichment, and lead intelligence capabilities.