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Employee Advocacy

The Martec

Transform employees into authentic brand advocates with AI-powered content creation

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Category
Software
Ideal For
Enterprises
Deployment
Cloud
Integrations
None+ Apps
Security
Role-based access controls, data encryption, compliance-ready infrastructure
API Access
Yes - for integration with employer brand ecosystems

About The Martec

The Martec is a purpose-built platform designed to activate employee-driven social advocacy and content generation for employer brands. By leveraging the authentic voices of employees, the platform transforms internal perspectives into compelling written and video content amplified by advanced AI assistance. The solution empowers HR, marketing, and communications teams to scale employer brand storytelling without relying solely on corporate messaging. Employees can contribute content ideas, participate in advocacy campaigns, and share authentic narratives across social channels. The AI-assisted creation engine helps refine, optimize, and personalize content for maximum engagement and reach. Through AiDOOS marketplace integration, organizations can seamlessly deploy The Martec alongside complementary talent acquisition, employer branding, and digital marketing tools to create a cohesive talent attraction ecosystem. AiDOOS enables governance frameworks, multi-team collaboration, and performance tracking across your entire employer brand tech stack.

Challenges It Solves

  • Corporate messaging lacks authenticity and employee reach on social platforms
  • Creating consistent, quality employer brand content requires significant time and resources
  • Employees want to advocate but lack tools, content, and clear guidance
  • Limited visibility into which content resonates with job seekers and talent pipelines

Proven Results

64
Increased authentic employee advocacy reach and engagement
48
Reduced time to produce quality employer brand content
35
Higher click-through rates on job postings from employee shares

Key Features

Core capabilities at a glance

AI-Assisted Content Generation

Intelligent content creation from employee insights

Generate polished written and video content in minutes, not days

Employee Contribution Portal

Simple interface for idea and content submission

Enable 80%+ employee participation in advocacy initiatives

Content Curation & Optimization

AI recommends best-performing content variations

Maximize engagement with data-driven content selection

Social Amplification Network

Direct content distribution to employee networks

Reach 10x wider audience through trusted employee channels

Analytics & Performance Tracking

Measure advocacy impact on talent attraction

Track content performance from impressions to candidate applications

Ready to implement The Martec for your organization?

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Real-World Use Cases

See how organizations drive results

Accelerating Recruitment Campaigns
Deploy employee-generated content during active recruitment phases to boost job posting visibility and credibility with prospective candidates.
56
42% increase in job posting click-throughs via employee shares
Building Employer Brand Authority
Showcase employee testimonials, culture stories, and workplace insights to strengthen your employer value proposition in competitive talent markets.
72
Significant improvement in employer brand perception metrics
Retaining & Engaging Current Employees
Empower employees to share pride in their workplace, fostering community and reducing turnover through recognition and social visibility.
38
Higher employee satisfaction and reduced attrition rates
Scaling Content Production for Marketing Teams
Leverage AI assistance to produce consistent, high-quality content at scale without expanding headcount in marketing or communications.
61
5x faster content production with maintained quality standards

Integrations

Seamlessly connect with your tech ecosystem

L

LinkedIn

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Seamlessly distribute employee-generated content to LinkedIn for maximum professional network reach and talent attraction

S

Slack

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Integrated notifications and content approvals within Slack workflows for streamlined collaboration

M

Microsoft Teams

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Native Teams integration for employee engagement, approvals, and content management

T

Twitter/X

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Direct posting to Twitter for real-time employer brand conversations and industry thought leadership

W

Workday

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Integrated with HRIS systems for employee data sync and targeted advocacy campaigns

G

Google Workspace

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Seamless collaboration with Google Drive and Docs for content ideation and creation

G

Greenhouse & Lever

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Integration with ATS platforms to track candidate source attribution from employee advocacy

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability The Martec V2 Table Duck Pickcel
Customization Good Good Good Good
Ease of Use Excellent Good Good Excellent
Enterprise Features Excellent Excellent Good Good
Pricing Fair Fair Fair Fair
Integration Ecosystem Good Excellent Good Good
Mobile Experience Good Good Good Good
AI & Analytics Excellent Good Excellent Fair
Quick Setup Excellent Good Good Excellent

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Frequently Asked Questions

How does The Martec ensure content quality before publication?
The platform combines AI-powered content optimization with human approval workflows. Managers and marketing teams review and approve employee contributions before they're amplified, ensuring brand alignment and quality standards.
Can we track ROI from employee advocacy content?
Yes. The Martec integrates with ATS platforms and provides detailed analytics linking employee-shared content to job applications, candidate source attribution, and hiring outcomes.
Is training required for employees to use the platform?
Minimal training needed. The platform is designed for simplicity—employees can contribute ideas and content in minutes through an intuitive portal, with guided workflows.
How does The Martec integrate with our existing tech stack?
Through AiDOOS marketplace, The Martec connects with your HR, marketing, and social media tools via pre-built integrations with LinkedIn, Slack, Teams, Workday, and ATS platforms for seamless data flow.
What types of content can employees contribute?
Employees can submit written posts, testimonials, culture stories, workplace photos, videos, and thought leadership ideas. The AI assists in refining and optimizing all formats for social sharing.