RubberWay: Sustainability and Supply Chain Traceability for the Rubber Industry

RubberWay is a cutting-edge digital platform designed to enhance sustainability, traceability, and risk management in the natural rubber supply chain. Developed as a collaboration between Michelin and the NGO community, RubberWay enables companies involved in rubber production, from plantations to processors, to monitor the social, environmental, and economic risks associated with rubber sourcing. By offering visibility into the entire supply chain, RubberWay helps organizations manage sustainable sourcing, reduce environmental impacts, and improve working conditions.

RubberWay supports corporate sustainability initiatives by providing insights into deforestation risks, carbon footprint, biodiversity conservation, and labor rights. The platform is used by companies in industries like automotive, manufacturing, and consumer goods to ensure their rubber sourcing aligns with global sustainability standards and ESG (Environmental, Social, Governance) goals.

Key features of RubberWay include:

• Supply Chain Traceability: RubberWay provides detailed visibility into the natural rubber supply chain, from plantations to manufacturing facilities. By tracing the origin of rubber and identifying the supply chain actors, businesses can ensure responsible sourcing and reduce risks related to deforestation, illegal logging, and biodiversity loss.

• Risk Assessment Tools: The platform offers tools to assess social, environmental, and economic risks at each stage of rubber production. Businesses can monitor risks associated with working conditions, environmental degradation, and community impacts, enabling them to take proactive measures to mitigate risks and enhance sustainability.

• Sustainability Reporting: RubberWay allows companies to generate sustainability reports that track key performance indicators (KPIs) such as carbon footprint, deforestation rates, and labor practices. These reports help organizations meet sustainability targets, demonstrate progress to stakeholders, and comply with regulatory requirements.

• Environmental Monitoring: The platform tracks environmental impacts, including carbon emissions, land use, and water consumption, across the rubber supply chain. RubberWay enables organizations to implement strategies for reducing environmental footprints and improving resource efficiency.

• Worker Safety and Labor Conditions: RubberWay offers insights into working conditions across rubber plantations and processing facilities, helping companies ensure compliance with labor rights standards and improve worker safety. The platform monitors risks such as child labor, fair wages, and occupational health.

• Collaboration and Transparency: RubberWay promotes collaboration between rubber producers, processors, and manufacturers, enabling them to share best practices and work together to enhance sustainability. The platform encourages transparency throughout the supply chain, helping to build trust between stakeholders and improve responsible sourcing.

• Mobile Data Collection: RubberWay includes a mobile application for collecting real-time data from the field, allowing plantation workers, auditors, and supply chain actors to input information directly into the system. This ensures up-to-date insights into sustainability practices and helps businesses react quickly to identified risks.

• Carbon and Biodiversity Conservation: By integrating deforestation risk monitoring and carbon tracking, RubberWay helps organizations adopt more sustainable land use practices. The platform supports biodiversity conservation by identifying high-risk areas and promoting reforestation and eco-friendly land management strategies.

• Compliance with Global Standards: RubberWay ensures that businesses meet international sustainability standards, such as the Global Platform for Sustainable Natural Rubber (GPSNR) and Forest Stewardship Council (FSC) certification. This helps businesses align with consumer and regulatory demands for sustainable products.

• Key Benefits:

  • Full traceability of the natural rubber supply chain, from plantations to manufacturers.

  • Risk assessment tools to identify and mitigate social, environmental, and economic risks.

  • Sustainability reporting to track KPIs such as carbon footprint and deforestation.

  • Environmental monitoring for reducing carbon emissions and improving land use.

  • Labor rights tracking to ensure worker safety and compliance with ethical standards.

  • Collaborative platform for enhancing transparency and responsible sourcing.

  • Mobile data collection for real-time monitoring of sustainability practices.

  • Compliance with global sustainability standards and certification programs.

For more information, visit the official product page: RubberWay