Looking to implement or upgrade RollWorks Account-Based Platform?
Schedule a Meeting
Account-Based Marketing

RollWorks Account-Based Platform

Unified Account-Based Platform for precision B2B growth and high-value customer acquisition

Schedule a Meeting
Category
Software
Ideal For
B2B Marketing Teams
Deployment
Cloud
Integrations
None+ Apps
Security
Enterprise-grade data protection, role-based access controls
API Access
Yes

About RollWorks Account-Based Platform

RollWorks is a unified Account-Based Marketing (ABM) platform designed to help B2B marketers identify, engage, and convert high-value accounts with precision. The platform combines advanced ABM strategies with robust advertising solutions, enabling marketers to deeply understand their target buyers and accelerate revenue growth. RollWorks provides comprehensive account identification capabilities, intelligent audience segmentation, and multi-channel engagement tools that allow teams to orchestrate coordinated campaigns across display, social, email, and web channels. By leveraging predictive analytics and buyer intent data, organizations can prioritize accounts with the highest conversion potential. AiDOOS enhances RollWorks deployment by enabling organizations to rapidly scale ABM operations, optimize campaign performance through expert consultation, and seamlessly integrate with existing MarTech stacks. The marketplace provides access to specialized ABM consultants who help governance implementation, campaign strategy optimization, and measurable ROI acceleration for enterprise clients.

Challenges It Solves

  • Difficulty identifying and prioritizing high-value accounts in large target markets
  • Fragmented engagement across multiple channels resulting in inconsistent buyer experiences
  • Limited visibility into buyer intent and account-level engagement metrics
  • Inability to coordinate personalized campaigns at scale across sales and marketing teams
  • Slow time-to-value when implementing account-based marketing strategies

Proven Results

64
Increase in qualified pipeline acceleration
48
Improvement in account engagement rates
35
Reduction in customer acquisition costs

Key Features

Core capabilities at a glance

Comprehensive Account Identification

Pinpoint high-value target accounts with precision

Identify ideal customer profiles from millions of accounts

Multi-Channel Advertising

Coordinated campaigns across display, social, and web

Unified messaging increases account engagement by up to 48%

Buyer Intent Intelligence

Real-time insights into prospect research and engagement

Prioritize accounts showing highest purchase intent signals

Account Scoring & Prioritization

Intelligent ranking of accounts by conversion probability

Focus resources on highest-value opportunities

Sales & Marketing Alignment

Unified dashboards and shared account views

Coordinate efforts across teams for better conversion rates

Analytics & Reporting

Measure ABM campaign performance and ROI

Track account progression through entire buying journey

Ready to implement RollWorks Account-Based Platform for your organization?

Schedule a Meeting

Real-World Use Cases

See how organizations drive results

Enterprise Account Targeting
Large organizations can identify and prioritize Fortune 500 or mid-market accounts with high lifetime value, then execute coordinated multi-touch campaigns to accelerate deals.
64
64% faster pipeline development
Product Launch Campaigns
Marketing teams can launch targeted ABM campaigns for new product releases, focusing advertising and messaging on accounts most likely to adopt innovations.
52
52% higher engagement on new products
Sales Enablement & Acceleration
Sales teams gain visibility into buyer intent and engagement data, enabling more effective outreach and shorter sales cycles for target accounts.
48
48% improvement in sales productivity
Customer Expansion Programs
Identify expansion opportunities within existing customer accounts and execute upsell/cross-sell campaigns with personalized messaging and offers.
35
35% increase in customer lifetime value

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

Explore

Sync account data and engagement metrics directly into Salesforce CRM for seamless sales team workflows

H

HubSpot

Explore

Integrate with HubSpot for unified lead scoring, email campaigns, and deal tracking

L

LinkedIn

Explore

Leverage LinkedIn data for account identification and execute coordinated social advertising campaigns

G

Google Analytics

Explore

Track website behavior and engagement from target accounts for conversion optimization

6

6sense

Explore

Combine intent data from 6sense with RollWorks account targeting for enhanced precision

M

Marketo

Explore

Automate nurture campaigns and lead scoring with Marketo integration

M

Microsoft Dynamics

Explore

Sync account and opportunity data with Microsoft Dynamics for CRM alignment

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

Schedule a Meeting

Alternatives & Comparisons

Find the right fit for your needs

Capability RollWorks Account-Based Platform CM.com Mobile Marke… ExpressPigeon Litmus
Customization Excellent Good Good Excellent
Ease of Use Good Good Excellent Excellent
Enterprise Features Excellent Excellent Good Excellent
Pricing Good Fair Good Good
Integration Ecosystem Excellent Excellent Good Excellent
Mobile Experience Good Excellent Good Good
AI & Analytics Excellent Good Fair Good
Quick Setup Good Good Excellent Good

Similar Products

Explore related solutions

CM.com Mobile Marketing Cloud

CM.com Mobile Marketing Cloud

CM.com Mobile Marketing Cloud: Transforming Omnichannel Customer Engagement CM.com’s Mobile Marketi…

Explore
ExpressPigeon

ExpressPigeon

ExpressPigeon: Next-Level Email Automation for Businesses ExpressPigeon is a high-performance, clou…

Explore
Litmus

Litmus

Transform Your Email Marketing with Litmus Litmus is the all-in-one email marketing platform truste…

Explore

Frequently Asked Questions

How does RollWorks identify high-value accounts?
RollWorks uses advanced data enrichment, predictive analytics, and buyer intent signals to identify accounts matching your ideal customer profile. The platform analyzes firmographic, behavioral, and technographic data to score and prioritize accounts by conversion probability.
Can RollWorks integrate with our existing CRM and marketing tools?
Yes. RollWorks integrates with Salesforce, HubSpot, Marketo, Microsoft Dynamics, LinkedIn, and 6sense, among others. AiDOOS can help design custom integrations and optimize your MarTech stack for seamless data flow.
What kind of measurable results can we expect?
Customers typically see 48-64% improvements in account engagement, 30-35% reductions in customer acquisition costs, and significantly faster sales cycles. Results vary based on implementation, target market, and campaign strategy.
How long does it take to see ROI from RollWorks?
Many organizations see initial results within 90 days. AiDOOS marketplace experts can accelerate time-to-value through strategic implementation, campaign optimization, and best practice guidance tailored to your business model.
Does RollWorks support multi-channel campaigns?
Yes. The platform enables coordinated campaigns across display advertising, social media, email, and web channels, ensuring consistent messaging and improved engagement across all touchpoints.
How does AiDOOS enhance RollWorks value?
AiDOOS connects you with ABM specialists, marketing strategists, and integration experts who optimize platform configuration, design custom workflows, align sales and marketing teams, and scale ABM programs efficiently.