Parrot Analytics is a global leader in entertainment analytics, specializing in quantifying audience demand for television content, movies, and talent across over 50 markets and platforms. Their innovative approach enables media companies to make data-driven decisions throughout the content lifecycle, from investment and production to marketing and distribution.
Key Offerings:
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DEMAND360 Platform:
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Global Audience Demand Measurement: Utilizes the world's largest audience behavior datasets to quantify demand for content across all markets and languages.
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Content Valuation: Provides insights into the monetary value of content, assisting stakeholders in making informed investment decisions.
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Platform Share Analysis: Offers data on platform performance, aiding in strategic planning and competitive analysis.
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Streaming Metrics:
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Subscriber Insights: Delivers granular data on historical and forecasted subscribers, revenue, average revenue per user (ARPU), churn rates, and catalog metrics across major streaming platforms.
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Content and Talent Demand Analysis:
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TV Show and Movie Demand: Measures global audience demand for over 20,000 TV shows and 12,000 movies, providing valuable insights for content creators and distributors.
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Talent Demand: Analyzes demand for more than 15,000 talents, assisting in talent acquisition and marketing strategies.
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Applications:
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Content Investment and Production: Empowers studios and production companies to identify high-demand content and optimize investment strategies.
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Marketing and Distribution: Enables targeted marketing campaigns and effective distribution planning based on audience demand insights.
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Platform Strategy: Assists streaming services in understanding content performance and subscriber behavior to inform content acquisition and retention strategies.
Industry Impact:
Parrot Analytics' data-driven approach has been instrumental in shaping the strategies of major media and technology companies worldwide. By providing a holistic view of audience demand, they facilitate smarter decision-making across the entertainment industry.
