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Audience Intelligence

OMNA from Stirista

Unify customer data across devices with real-time identity intelligence for precision targeting

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Category
Software
Ideal For
Marketing Teams
Deployment
Cloud
Integrations
None+ Apps
Security
Enterprise-grade data protection and privacy compliance
API Access
Yes - for identity resolution and audience data enrichment

About OMNA from Stirista

OMNA Identity Graph is an advanced audience intelligence platform that unifies customer data across multiple touchpoints and devices to deliver real-time insights into audience behavior and engagement. Updated every second, OMNA seamlessly integrates CTV viewership data with other data streams, creating a comprehensive, cross-device view of your customers. The platform enables marketers and advertisers to refine audience targeting, optimize campaign performance, and unlock new communication channels. By leveraging sophisticated identity resolution technology, OMNA connects disparate data sources to build accurate customer profiles that drive precision marketing. AiDOOS enhances OMNA deployment through managed governance frameworks, streamlined data integration workflows, and scalable infrastructure management. Organizations benefit from faster time-to-insight, reduced technical overhead, and the ability to scale identity resolution capabilities without significant capital investment. The platform supports both strategic planning and real-time campaign optimization, making it essential for enterprises seeking competitive advantage through data-driven audience intelligence.

Challenges It Solves

  • Fragmented customer data across devices prevents unified audience understanding and personalization
  • Traditional audience targeting lacks real-time insights into cross-device consumer behavior and engagement patterns
  • Incomplete identity resolution limits campaign effectiveness and wastes marketing spend on irrelevant audiences
  • Manual data integration creates delays in accessing actionable intelligence for time-sensitive campaigns
  • Privacy-compliant data unification requires sophisticated technology infrastructure and ongoing compliance management

Proven Results

64
Improved targeting accuracy through unified cross-device identity resolution
48
Faster campaign optimization using real-time audience behavior insights
35
Reduced marketing waste via precision audience segmentation

Key Features

Core capabilities at a glance

Real-Time Identity Graph

Second-by-second audience data updates for immediate campaign adjustments

Enables dynamic audience targeting with fresh behavioral insights

Cross-Device CTV Integration

Seamlessly connect CTV viewership with broader audience intelligence

Comprehensive view of audience engagement across connected TV and digital channels

Unified Audience Profiles

Single customer view across all touchpoints and devices

Consistent, personalized marketing experiences with accurate targeting

Privacy-Compliant Data Unification

Advanced identity resolution respecting regulatory requirements

Confidently leverage first-party and authenticated data for compliance

Multi-Channel Communication Activation

Unlock new audience reach across emerging channels and platforms

Expand marketing effectiveness to untapped audience segments

Advanced Analytics Dashboard

Visualize audience insights and campaign performance in real-time

Data-driven decision making with intuitive intelligence visualization

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Real-World Use Cases

See how organizations drive results

Connected TV Campaign Optimization
Marketers use OMNA to track CTV viewer behavior across devices and optimize ad placement, creative messaging, and frequency capping in real-time. This enables higher conversion rates and better ROI on video advertising spend.
64
Improved CTV campaign performance and reduced ad waste
Cross-Device Audience Segmentation
Brand teams leverage unified identity profiles to create precise audience segments that span mobile, desktop, connected TV, and other devices. This ensures consistent messaging and prevents redundant marketing efforts.
58
Enhanced audience segmentation accuracy across all channels
New Channel Discovery and Activation
Marketing executives identify previously untapped audience segments by analyzing cross-device behavior patterns, then activate those audiences through emerging channels and platforms for incremental reach.
45
Expanded addressable audience through new channel discovery
Attribution and Measurement
Analytics teams use OMNA's cross-device insights to better attribute conversions to specific touchpoints and channels, improving understanding of the complete customer journey from awareness to purchase.
52
More accurate multi-touch attribution across devices
Retention and Loyalty Program Enhancement
Customer success teams leverage real-time audience intelligence to identify at-risk customers and high-value segments, enabling proactive retention campaigns and personalized loyalty program offers.
41
Increased customer retention and lifetime value

Integrations

Seamlessly connect with your tech ecosystem

A

Adobe Experience Platform

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Sync audience segments and customer data to Adobe for unified marketing activation and analytics

S

Salesforce

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Connect OMNA audience intelligence to Salesforce CRM for enhanced lead scoring and personalized sales engagement

G

Google Analytics

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Enrich web analytics with cross-device audience insights and identity resolution for deeper user journey understanding

L

LinkedIn Ads

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Activate unified audience segments in LinkedIn for B2B account-based marketing and professional targeting

P

Programmatic Ad Platforms

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Deploy cross-device audience segments to DSPs and SSPs for optimized programmatic media buying

M

Marketing Cloud Platforms

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Integrate with email and marketing automation platforms for audience-driven campaign personalization

D

Data Warehouses

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Connect to Snowflake, Redshift, and BigQuery for real-time audience data enrichment and analytics

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

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Alternatives & Comparisons

Find the right fit for your needs

Capability OMNA from Stirista Telescope Hypergen Truelink Media
Customization Good Good Good Excellent
Ease of Use Good Excellent Excellent Good
Enterprise Features Excellent Excellent Good Excellent
Pricing Fair Fair Fair Fair
Integration Ecosystem Excellent Excellent Good Good
Mobile Experience Good Good Good Good
AI & Analytics Excellent Excellent Good Good
Quick Setup Good Excellent Excellent Excellent

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Frequently Asked Questions

How does OMNA update audience data in real-time?
OMNA processes identity resolution queries and audience data updates every second, enabling marketers to access fresh insights immediately. This real-time capability is powered by cloud infrastructure that continuously ingests and processes behavioral signals from CTV and digital channels, with AiDOOS providing managed governance to ensure optimal performance and scalability.
What data sources does OMNA connect?
OMNA seamlessly integrates CTV viewership data, digital behavior signals, first-party customer data, and authenticated identity information across devices. The platform's flexible API architecture supports custom data sources, allowing enterprises to enrich their identity graph with proprietary data while maintaining privacy compliance.
How does OMNA ensure privacy compliance?
OMNA employs privacy-by-design principles with support for GDPR, CCPA, and emerging regulations. The platform enables identity resolution using authenticated data and first-party information while respecting user consent preferences. AiDOOS enhances compliance management through automated governance workflows and audit capabilities.
Can OMNA integrate with our existing marketing stack?
Yes. OMNA provides APIs and pre-built connectors for major platforms including Adobe, Salesforce, Google Analytics, LinkedIn, and programmatic ad platforms. AiDOOS facilitates seamless integration management, data mapping, and ongoing optimization across your entire marketing ecosystem.
What ROI can we expect from implementing OMNA?
Organizations typically achieve 35-65% improvements in campaign targeting accuracy and ROI within the first 6 months. Benefits include reduced marketing waste through precision targeting, faster campaign optimization, and the ability to activate audiences across new channels. Results vary based on current data maturity and integration scope.
How does AiDOOS enhance OMNA deployment?
AiDOOS provides managed governance, infrastructure scaling, and integration orchestration for OMNA implementations. This reduces deployment time, minimizes technical overhead, and ensures your identity graph and audience intelligence capabilities scale efficiently as data volumes and complexity grow.