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Customer Data Platform

Inmar Intelligence Incentives & Loyalty

Transform retail transaction data into actionable shopper intelligence and loyalty insights

SOC 2
ISO 27001
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Category
Software
Ideal For
Retail Enterprises
Deployment
Cloud
Integrations
50++ Apps
Security
Role-based access control, data encryption, audit logging, compliance with retail data standards
API Access
Yes - RESTful APIs for custom integrations and data activation

About Inmar Intelligence Incentives & Loyalty

Inmar Intelligence Incentives & Loyalty, powered by ShopperSync® CDP, is a retail-focused customer data intelligence platform that captures and activates SKU-level transaction data directly from point-of-sale systems. The platform unifies shopper behavior, purchasing patterns, and inventory performance into a single intelligence layer, enabling retailers and CPG companies to create precision-targeted loyalty programs, personalized incentives, and data-driven promotional strategies. ShopperSync® delivers real-time visibility into customer journeys and market trends, transforming raw transaction data into actionable insights. By leveraging AiDOOS marketplace integration, enterprises can seamlessly deploy Inmar Intelligence across distributed retail networks, optimize data governance through managed services, and scale loyalty initiatives across hundreds of locations without infrastructure overhead. The platform enables rapid activation of insights through pre-built connectors to marketing automation, e-commerce, and loyalty platforms, reducing time-to-insight and accelerating ROI on promotional spend.

Challenges It Solves

  • Retailers struggle to unify fragmented transaction data across multiple POS systems and channels
  • Lack of real-time shopper insights prevents timely, personalized loyalty and incentive decisions
  • Manual loyalty program management limits scalability and reduces promotional effectiveness
  • Difficulty correlating inventory performance with customer purchasing behavior across SKU levels
  • Legacy systems lack the agility to activate data-driven insights into customer experiences

Proven Results

64
Increased customer retention through personalized loyalty programs
48
Reduction in promotional spend waste via precision targeting
35
Faster time-to-market for new incentive campaigns

Key Features

Core capabilities at a glance

SKU-Level Transaction Capture

Direct integration with POS systems for granular behavioral data

Complete visibility into product-level purchase patterns and seasonality trends

Unified Customer Data Platform

Consolidate shopper data across all touchpoints into single profile

360-degree customer view enabling cohesive loyalty strategy execution

Real-Time Shopper Insights Dashboard

Live analytics on customer journeys, buying patterns, and loyalty metrics

Enable rapid decision-making and dynamic promotional adjustments

Personalized Incentive Activation

AI-driven targeting and offer recommendations at customer segment level

Higher redemption rates and increased average transaction value

Inventory-Behavior Correlation

Link inventory performance directly to shopper purchase behavior

Optimize stock levels and reduce SKU stockouts through demand prediction

Multi-Channel Loyalty Management

Unified loyalty program across in-store, online, and mobile channels

Seamless customer experience driving cross-channel engagement and lifetime value

Ready to implement Inmar Intelligence Incentives & Loyalty for your organization?

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Real-World Use Cases

See how organizations drive results

Precision Loyalty Program Design
Retailers design targeted loyalty tiers and personalized rewards based on real shopper behavior and lifetime value. ShopperSync® identifies high-value segments and recommends optimal incentive structures.
72
Improved program enrollment and member engagement rates
Dynamic Promotional Campaign Optimization
CPG and retail teams use SKU-level insights to create data-driven promotions that target customer segments most likely to respond. Real-time performance tracking enables rapid optimization.
58
Increased promotion ROI and reduced coupon waste
Inventory-Driven Demand Forecasting
Link inventory levels with shopper purchase patterns to predict demand spikes and identify slow-moving SKUs. Prevent stockouts and overstock situations.
45
Reduced inventory carrying costs and improved availability
Customer Churn Prevention & Win-Back
Identify at-risk customers through behavioral changes and deploy targeted retention incentives. Win-back campaigns target lapsed shoppers with personalized offers.
52
Increased customer lifetime value and reduced churn rate
Multi-Store Performance Analytics
Regional and store managers use normalized transaction data to compare performance, identify best practices, and replicate successful strategies across locations.
67
Consistent execution and faster adoption of high-impact strategies

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce Marketing Cloud

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Activate shopper segments and loyalty insights directly into email and mobile marketing campaigns

A

Adobe Experience Cloud

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Sync customer data and loyalty program data for unified digital experience personalization

S

Shopify & WooCommerce

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Capture e-commerce transaction data and merge with in-store behavior for omnichannel insights

M

Microsoft Dynamics 365

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Integrate CRM and loyalty data for comprehensive customer relationship management

T

Tableau & Power BI

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Connect analytics platforms to ShopperSync® for custom dashboards and advanced visualization

S

SAP & Oracle ERP Systems

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Sync inventory and financial data with transaction insights for holistic business intelligence

G

Google Analytics 360

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Unify online and offline customer journey data for complete attribution modeling

S

Segment & mParticle

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Leverage CDP-to-CDP connectors for data federation and cross-platform audience activation

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability Inmar Intelligence Incentives & Loyalty Kanlet.ai All Digital Rewards Replyify
Customization Excellent Good Excellent Good
Ease of Use Good Good Good Excellent
Enterprise Features Excellent Good Excellent Good
Pricing Fair Fair Fair Good
Integration Ecosystem Excellent Good Good Excellent
Mobile Experience Good Fair Good Good
AI & Analytics Excellent Excellent Good Good
Quick Setup Good Good Good Excellent

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Frequently Asked Questions

How does ShopperSync® capture data from legacy POS systems?
ShopperSync® connects directly to most major POS platforms (NCR, Square, Toast, etc.) via certified connectors. AiDOOS marketplace deployment ensures seamless integration across distributed retail networks without disrupting existing systems or requiring hardware changes.
Can Inmar Intelligence handle data from multiple retailers or channels?
Yes. ShopperSync® is designed for multi-channel, multi-location environments. It consolidates transaction data from in-store POS, e-commerce, mobile apps, and third-party retailers into unified customer profiles, enabling omnichannel loyalty strategies.
What is the typical time-to-value for implementing ShopperSync®?
Most retailers see actionable insights within 4-6 weeks of deployment. AiDOOS accelerates implementation through managed deployment services, pre-configured connectors, and best-practice templates, reducing setup time by 30-40%.
How does the platform ensure data privacy and compliance?
ShopperSync® is SOC 2 Type II and ISO 27001 certified, with PCI DSS Level 1 compliance. It supports GDPR, CCPA, and state-level privacy requirements with built-in consent management, data retention policies, and audit controls.
Can we use ShopperSync® to build custom loyalty programs?
Absolutely. The platform provides flexible rules engine and API access enabling fully customized loyalty tiers, point structures, and personalized offer logic. AiDOOS marketplace services can assist with custom program design and optimization.
What analytics and reporting capabilities are included?
ShopperSync® includes pre-built dashboards for customer segmentation, loyalty KPIs, promotional performance, and inventory-behavior correlation. Advanced users can create custom reports via Tableau, Power BI, or direct API access.