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B2B Intent Data

Foundry Intent

Precision B2B targeting powered by multi-dimensional buyer intent signals

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Category
Software
Ideal For
B2B Sales Teams
Deployment
Cloud
Integrations
None+ Apps
Security
Enterprise-grade data protection with secure API access and role-based permissions
API Access
Yes - comprehensive API for custom integrations and workflows

About Foundry Intent

Foundry Intent is a comprehensive B2B buyer intent platform that combines first-party intent signals from KickFire, third-party intelligence from LeadSift, and Foundry's proprietary publishing and events network data. The solution delivers a multi-dimensional view of prospect buying readiness, enabling sales and marketing teams to prioritize high-intent accounts and engage buyers at optimal moments in their journey. By integrating multiple intent data sources, Foundry Intent eliminates guesswork from lead prioritization and account selection. The platform transforms raw intent signals into actionable insights that drive faster sales cycles and improved conversion rates. Through AiDOOS marketplace integration, enterprises can seamlessly deploy Foundry Intent within their existing tech stack, optimize data governance across multiple intent sources, and scale account-based marketing programs across global teams without managing complex integrations independently. The solution empowers revenue teams to allocate resources efficiently and focus efforts on prospects demonstrating genuine buying signals.

Challenges It Solves

  • Difficulty identifying high-intent B2B prospects among large target accounts
  • Missing crucial buying signals leads to missed sales opportunities and prolonged sales cycles
  • Incomplete visibility into prospect engagement across multiple digital touchpoints
  • Inability to prioritize accounts based on authentic buyer readiness signals
  • Fragmented data sources prevent unified view of prospect intent and behavior

Proven Results

64
Improved lead quality and faster opportunity identification
48
Increased sales productivity and deal acceleration
35
Enhanced account prioritization and resource allocation efficiency

Key Features

Core capabilities at a glance

Multi-Source Intent Integration

Unified buyer intent from first-party and third-party signals

360-degree view of prospect buying readiness across channels

KickFire First-Party Intent Signals

Proprietary website behavior and engagement tracking

Real-time identification of active buyer research and engagement

LeadSift Third-Party Intelligence

Broader market and competitive intelligence integration

Context-rich prospect insights beyond direct website interactions

Foundry Publishing & Events Network

Exclusive editorial and event engagement signals

Industry authority and thought leadership engagement insights

Advanced Account Scoring

Intelligent prioritization of high-potential accounts

Focus sales efforts on accounts with strongest buying signals

Real-Time Alerting & Workflows

Immediate notification of high-intent buying signals

Enable timely outreach when prospects show active buying intent

Ready to implement Foundry Intent for your organization?

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Real-World Use Cases

See how organizations drive results

Account-Based Marketing Campaign Optimization
Marketing teams use Foundry Intent to identify and prioritize target accounts showing highest buying intent, enabling precision ABM campaigns with personalized messaging aligned to prospect readiness.
72
Higher ABM campaign engagement and conversion rates
Sales Pipeline Acceleration
Sales teams leverage intent signals to focus outreach on prospects actively researching solutions, reducing time to first meaningful conversation and accelerating deal progression.
58
Reduced sales cycle length and faster deal closure
Enterprise Account Expansion
Account executives use intent data to identify expansion opportunities within existing accounts by detecting new buying signals from different departments and business units.
45
Increased upsell and cross-sell revenue per account
Marketing-Sales Alignment
Shared intent data enables marketing and sales teams to work from unified view of prospect readiness, improving lead quality and sales efficiency through better handoff processes.
66
Improved marketing-to-sales lead quality metrics
Competitive Win/Loss Analysis
RevOps teams analyze intent patterns around competitive situations to understand when and why prospects choose competitors, informing strategy adjustments.
52
Better competitive positioning and win rate improvement

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

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Native integration to sync intent signals and account scores directly into CRM for sales team visibility and workflow automation

H

HubSpot

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Seamless connection to enrich contact and company records with intent data for marketing automation and lead scoring

M

Marketo

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Integration with engagement platform to trigger campaigns based on intent signals and buying readiness indicators

6

6sense

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Complementary intent data integration for enhanced account intelligence and predictive analytics

L

LinkedIn Sales Navigator

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Export intent-qualified accounts for targeted outreach and personalized social selling campaigns

S

Slack

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Real-time notifications to sales teams when high-intent signals detected for immediate action

M

Microsoft Dynamics 365

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Native CRM integration to surface intent data within existing Microsoft ecosystem

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability Foundry Intent Bizipro Novocall Alta | AI Revenue W…
Customization Good Good Good Good
Ease of Use Good Good Excellent Good
Enterprise Features Excellent Excellent Good Excellent
Pricing Fair Fair Fair Fair
Integration Ecosystem Excellent Good Good Good
Mobile Experience Good Fair Good Good
AI & Analytics Excellent Excellent Good Excellent
Quick Setup Good Good Excellent Good

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Frequently Asked Questions

How does Foundry Intent combine multiple intent data sources?
Foundry Intent intelligently aggregates KickFire's first-party signals, LeadSift's third-party intelligence, and Foundry's publishing and events network data into a unified scoring model, providing holistic view of buyer intent without data silos.
How quickly can we expect to see results after implementation?
Most organizations see initial impact within 30-60 days through improved lead prioritization. Through AiDOOS deployment support, you can accelerate time-to-value by leveraging pre-built integrations and best practice configurations tailored to your tech stack.
Does Foundry Intent work with our existing CRM and marketing automation tools?
Yes, Foundry Intent integrates with major platforms including Salesforce, HubSpot, Marketo, and Microsoft Dynamics 365. AiDOOS marketplace ensures seamless integration management and ongoing optimization with your existing systems.
How is prospect data privacy and compliance handled?
Foundry Intent maintains strict compliance with GDPR, CCPA, and other privacy standards. All data is encrypted in transit and at rest, with role-based access controls and comprehensive audit logging for enterprise security requirements.
Can we customize intent scoring for our specific business model?
Yes, Foundry Intent allows customization of scoring models to align with your unique buying process and sales methodology. AiDOOS provides governance support to ensure consistent application across teams and regions.
What type of support is available for our team?
Foundry provides comprehensive onboarding, training, and ongoing support. Through AiDOOS marketplace, you also gain access to integration specialists and optimization resources to maximize ROI and ensure successful adoption.