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Account-Based Marketing

D&B Rev.Up ABX

Unified account-based experiences that drive coordinated revenue growth

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Category
Software
Ideal For
Enterprise Sales Teams
Deployment
Cloud
Integrations
None+ Apps
Security
Enterprise-grade security with role-based access controls and data encryption
API Access
Yes - RESTful API for custom integrations and workflow automation

About D&B Rev.Up ABX

D&B Rev.Up ABX is an advanced RevTech platform that consolidates fragmented sales and marketing workflows into a unified, account-based experience. Built on Dun & Bradstreet's authoritative business intelligence, the platform unifies accounts, contacts, campaigns, and sales plays to enable coordinated go-to-market strategies. Marketing and sales teams leverage real-time account data, orchestrated campaigns, and intelligent sales workflows to accelerate revenue cycles and increase conversion rates. The platform transforms account management from siloed processes into data-driven collaboration. AiDOOS enhances Rev.Up ABX deployment by providing expert implementation services, enabling rapid onboarding, customized workflow design, and seamless integration with existing CRM and marketing automation stacks. Through AiDOOS, enterprises optimize platform adoption, ensure governance compliance, and scale account-based strategies across global sales organizations.

Challenges It Solves

  • Sales and marketing teams operate in isolated systems, creating misalignment and missed revenue opportunities
  • Fragmented account data across multiple platforms reduces visibility into customer journey and buying signals
  • Manual campaign orchestration and sales plays slow down deal progression and extend sales cycles
  • Lack of coordinated account strategies prevents personalized engagement at scale
  • Disconnected workflows reduce sales productivity and increase operational overhead

Proven Results

42
Reduction in sales cycle duration through streamlined workflows
56
Increase in deal acceleration with coordinated account plays
38
Improvement in conversion rates with unified account visibility

Key Features

Core capabilities at a glance

Unified Account Dashboard

Centralized view of all account activity, engagement, and sales readiness

360-degree account intelligence for coordinated selling

Orchestrated Campaign Management

Design and execute multi-touch, account-based marketing campaigns

Synchronized messaging across channels increases engagement by 40%

Sales Play Automation

Pre-built and custom sales workflows guided by account intelligence

Reduces manual work and accelerates deal progression by 35%

Real-Time Account Scoring

AI-powered account prioritization based on fit, engagement, and buying signals

Sales teams focus on highest-intent accounts for maximum efficiency

D&B Business Intelligence Integration

Leverage authoritative company data, financial insights, and industry intelligence

Data-backed account research enhances targeting and personalization

Cross-Functional Collaboration Tools

Integrated workspace for marketing, sales, and operations alignment

Teams operate with shared goals and unified accountability

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Real-World Use Cases

See how organizations drive results

Enterprise Account Expansion
Sales teams use coordinated plays and account intelligence to identify expansion opportunities within existing customers, accelerating upsell and cross-sell cycles.
52
Revenue increase from existing account expansion
Targeted ABM Campaign Execution
Marketing orchestrates personalized, multi-channel campaigns aligned to high-value account segments, with real-time engagement tracking and sales feedback loops.
48
Higher engagement rates in targeted account campaigns
Complex B2B Deal Coordination
Teams manage multi-stakeholder deals with synchronized touchpoints, documented interactions, and intelligent next-step recommendations throughout the entire buying journey.
45
Faster consensus and shorter deal closure timelines
Sales Productivity Optimization
Automated workflows and intelligent prioritization reduce administrative burden, allowing sales teams to focus on high-impact conversations and relationship building.
38
More selling time, less data entry and manual tasks

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

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Native integration with Salesforce CRM for synchronized account, contact, and opportunity data

H

HubSpot

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Seamless connection to HubSpot for unified marketing automation and CRM alignment

L

LinkedIn Sales Navigator

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Integration for account-based prospecting and multi-threaded stakeholder identification

6

6sense

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Combine intent data and buying signals for advanced account prioritization

M

Marketo

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Adobe Marketo integration for orchestrated, account-based campaign execution

O

Outreach

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Integration with Outreach for coordinated cadence management and sales engagement

M

Microsoft Dynamics 365

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Native CRM integration for organizations standardized on Microsoft platforms

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

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Alternatives & Comparisons

Find the right fit for your needs

Capability D&B Rev.Up ABX EmailCampaigns Privyr Demandbase One
Customization Excellent Good Good Excellent
Ease of Use Good Excellent Excellent Good
Enterprise Features Excellent Good Good Excellent
Pricing Fair Fair Fair Fair
Integration Ecosystem Excellent Good Good Excellent
Mobile Experience Good Good Excellent Good
AI & Analytics Excellent Fair Fair Excellent
Quick Setup Good Excellent Excellent Good

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Frequently Asked Questions

How does Rev.Up ABX integrate with our existing Salesforce instance?
Rev.Up ABX offers native Salesforce integration that syncs accounts, contacts, opportunities, and custom objects in real-time. AiDOOS can manage the integration setup, ensuring proper data mapping, field synchronization, and workflow alignment with your existing Salesforce configuration.
Can we customize sales plays and account workflows to match our specific methodology?
Yes. Rev.Up ABX provides flexible workflow builder capabilities. AiDOOS professional services can design and implement custom sales plays, campaign templates, and automated workflows tailored to your unique sales process and market strategy.
What kind of account intelligence does the D&B integration provide?
The platform leverages Dun & Bradstreet's comprehensive business data including company financials, industry classification, executive contacts, firmographics, and market trends. This enables intelligent account scoring, targeting, and personalized engagement strategies.
How quickly can we deploy Rev.Up ABX across our organization?
Deployment timelines vary based on scope and integration complexity. AiDOOS offers accelerated onboarding services with proven implementation frameworks, typically enabling core functionality within 4-8 weeks for mid-market to enterprise organizations.
Does the platform support multiple sales regions or global teams?
Yes. Rev.Up ABX supports multi-region deployments with localized account management, regional sales plays, and customizable reporting. AiDOOS can help structure governance frameworks and regional configurations for global go-to-market coordination.
What reporting and analytics capabilities are included?
The platform provides real-time dashboards, customizable reports on account engagement, campaign performance, sales productivity, and revenue impact. Advanced analytics leverage AI to surface actionable insights and predict account progression.