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B2B Sales Intelligence

D&B Hoovers

Enterprise B2B sales intelligence platform for identifying and engaging high-value prospects

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Category
Software
Ideal For
Sales Teams
Deployment
Cloud
Integrations
50++ Apps
Security
Data encryption, role-based access controls, compliance with industry standards
API Access
Yes - enables custom integration with CRM and sales tools

About D&B Hoovers

D&B Hoovers is a leading B2B sales intelligence platform that empowers Sales, Marketing, and Revenue Operations teams to identify, target, and engage the most promising prospects at scale. Built on Dun & Bradstreet's extensive business database, the platform provides comprehensive company profiles, firmographic data, and decision-maker intelligence to accelerate deal cycles and improve sales productivity. Key capabilities include advanced prospect targeting, real-time company insights, and integration with major CRM platforms. AiDOOS enhances D&B Hoovers deployment by streamlining onboarding, managing user governance, optimizing data integrations with existing sales stacks, and enabling scalable access across distributed teams. Organizations leverage D&B Hoovers to reduce research time, improve lead quality, and achieve faster revenue growth through data-driven go-to-market strategies.

Challenges It Solves

  • Sales teams waste time researching prospects using fragmented data sources
  • Limited visibility into company decision-makers and organizational structure
  • Difficulty identifying and prioritizing high-value sales opportunities
  • Inconsistent data quality across multiple platforms and manual research
  • Long sales cycles due to lack of actionable business intelligence

Proven Results

64
Faster prospect research and qualification cycles
48
Increased sales team productivity and efficiency
35
Higher win rates through targeted outreach

Key Features

Core capabilities at a glance

Comprehensive Company Profiles

Access detailed firmographic and technographic data

Reduce research time by 70% with instant company insights

Decision-Maker Intelligence

Identify and locate key contacts at target accounts

Improve outreach relevance and response rates significantly

Advanced Prospect Targeting

Filter prospects by industry, revenue, location, and intent

Focus sales efforts on highest-probability opportunities

Real-Time Company Updates

Stay informed of business changes and growth signals

Capture time-sensitive opportunities faster than competitors

CRM Integration

Seamlessly sync data with Salesforce, HubSpot, and other platforms

Eliminate manual data entry and improve team adoption

Custom Analytics & Reporting

Track sales performance and pipeline metrics

Enable data-driven decision making across revenue teams

Ready to implement D&B Hoovers for your organization?

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Real-World Use Cases

See how organizations drive results

Enterprise Account-Based Marketing
ABM teams use D&B Hoovers to identify target accounts, research organizational hierarchies, and personalize campaigns for key decision-makers at high-value prospects.
72
Improved ABM campaign ROI and account engagement
Sales Development & Prospecting
SDRs and sales teams leverage comprehensive company data and contact information to build qualified prospect lists and accelerate outreach efforts.
58
Higher-quality leads and improved conversion rates
Market Research & Competitive Intelligence
Marketing and business development teams use industry data and company insights to conduct competitive analysis and identify emerging market opportunities.
45
Better market positioning and strategic planning
Territory & Pipeline Planning
Revenue leaders use D&B Hoovers data to map territories, plan sales strategies, and identify white space opportunities within existing and new markets.
68
Optimized territory allocation and revenue forecasting

Integrations

Seamlessly connect with your tech ecosystem

S

Salesforce

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Native integration to sync prospect data and enrich account records directly within Salesforce

H

HubSpot

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Seamless connection to HubSpot CRM for contact and company data enrichment

M

Microsoft Dynamics

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Integration with Dynamics CRM to populate and maintain prospect intelligence

O

Outreach

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Connect with Outreach for sales execution and engagement tracking

L

LinkedIn Sales Navigator

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Cross-reference D&B data with LinkedIn profiles for comprehensive prospect insights

A

Apollo.io

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Integration for enhanced contact discovery and email verification

Z

ZoomInfo

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Complement B2B data with additional contact and company intelligence

M

Marketo

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Sync prospect data to Marketo for targeted marketing automation campaigns

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

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Alternatives & Comparisons

Find the right fit for your needs

Capability D&B Hoovers Leadcamp Perx Platform SocialToaster
Customization Good Good Excellent Good
Ease of Use Good Good Good Excellent
Enterprise Features Excellent Excellent Excellent Good
Pricing Fair Fair Good Fair
Integration Ecosystem Excellent Excellent Excellent Good
Mobile Experience Good Good Excellent Excellent
AI & Analytics Good Excellent Good Good
Quick Setup Good Good Excellent Excellent

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Frequently Asked Questions

What data sources does D&B Hoovers use to compile company information?
D&B Hoovers leverages Dun & Bradstreet's extensive business database, one of the world's most comprehensive sources of B2B data, combined with proprietary research and continuous market monitoring.
How frequently is company data updated in D&B Hoovers?
Company data is updated in real-time as new information becomes available. Critical business changes such as funding, leadership changes, and expansions are flagged immediately to keep sales teams informed.
Can D&B Hoovers data be integrated with our existing CRM?
Yes, D&B Hoovers offers native integrations with major CRM platforms including Salesforce, HubSpot, and Microsoft Dynamics. AiDOOS can assist with seamless deployment and configuration of these integrations across your organization.
How accurate is the contact and decision-maker information?
D&B Hoovers maintains industry-leading accuracy standards for contact data through continuous verification and validation processes. Decision-maker information is regularly updated to reflect organizational changes.
What training and support does D&B Hoovers provide?
D&B Hoovers provides comprehensive onboarding, training resources, and dedicated support. AiDOOS can enhance this with implementation services, governance setup, and ongoing optimization to maximize platform value.
Is D&B Hoovers suitable for small businesses or only enterprises?
D&B Hoovers serves organizations of all sizes, from growing SMBs to large enterprises. Pricing and features scale based on organizational needs and team size.