Looking to implement or upgrade Brella?
Schedule a Meeting
Event Networking

Brella

AI-powered networking that turns event attendees into meaningful professional connections

Schedule a Meeting
Category
Software
Ideal For
Event Organizers
Deployment
Cloud
Integrations
None+ Apps
Security
Data encryption, secure user authentication, privacy-compliant attendee data handling
API Access
Yes - enables custom integrations and third-party event system connectivity

About Brella

Brella is an AI-powered event networking and management platform that transforms how organizers facilitate meaningful professional connections at in-person, virtual, and hybrid events. The platform leverages intelligent matchmaking algorithms to align attendees based on interests, goals, professional backgrounds, and industry expertise, dramatically increasing the relevance and value of networking interactions. Beyond matchmaking, Brella provides comprehensive event management capabilities including agenda management, sponsor visibility optimization, real-time attendee analytics, and engagement tracking. Event organizers gain actionable insights into attendee behavior and networking patterns, enabling data-driven decisions for future events. AiDOOS enhances Brella deployments by providing governance frameworks, seamless integration with existing event ecosystems, and scalability support for organizations managing multiple large-scale events simultaneously. The platform optimizes attendee experiences through personalized recommendations while enabling sponsors to maximize ROI through targeted visibility and connection opportunities.

Challenges It Solves

  • Event attendees struggle to identify and connect with relevant peers amid large crowds, leading to missed networking opportunities
  • Event organizers lack visibility into which attendees are actually engaging and building meaningful connections
  • Sponsors cannot effectively target their ideal prospects, resulting in poor ROI on event participation investments
  • Manual networking matchmaking is time-consuming, subjective, and fails to scale across large or hybrid events

Proven Results

64
Increased attendee satisfaction and networking outcomes
48
Improved sponsor engagement and lead generation quality
35
Reduced event planning time through automation

Key Features

Core capabilities at a glance

Intelligent AI Matchmaking

Connect the right people at the right time

Attendees receive personalized introductions based on professional alignment

Real-Time Event Analytics

Measure engagement and network activation

Organizers track 50+ engagement metrics across attendee populations

Sponsor Visibility Management

Maximize sponsor ROI and brand presence

Sponsors achieve 3x higher lead quality through targeted visibility

Agenda & Session Management

Streamline event logistics and scheduling

Automated agenda distribution reduces manual coordination by 80%

Multi-Format Event Support

Unified experience across virtual, hybrid, and in-person

Single platform manages complex event formats seamlessly

Ready to implement Brella for your organization?

Schedule a Meeting

Real-World Use Cases

See how organizations drive results

Enterprise Conference Networking
Large enterprises host annual conferences with thousands of attendees from different departments and regions. Brella matches executives, sales professionals, and technical leaders based on strategic business objectives and complementary expertise.
72
Executive networking time reduced by 40%
Virtual Trade Show Lead Generation
B2B vendors participate in industry trade shows seeking qualified leads. Brella matches booth visitors with exhibitors based on product interest and buyer profile alignment.
58
Lead conversion rates increased 2.5x
Hybrid Industry Summit Management
Professional associations host hybrid summits combining in-person and remote attendees. Brella creates unified networking experiences ensuring both formats feel equally engaged and connected.
65
Remote attendee engagement parity achieved
Academic Conference Organization
Universities and research institutions host conferences bringing together researchers, students, and industry partners. Brella facilitates collaboration-focused connections based on research interests and academic disciplines.
52
Research collaboration opportunities doubled

Integrations

Seamlessly connect with your tech ecosystem

S

Slack

Explore

Send personalized networking recommendations and meeting reminders to attendees via Slack channels

S

Salesforce

Explore

Sync attendee data and captured leads directly into Salesforce CRM for post-event follow-up

E

Eventbrite

Explore

Import attendee registration data and event details from Eventbrite for automated profile creation

G

Google Workspace

Explore

Calendar integration to automatically schedule matched attendee meetings and send invitations

M

Microsoft Teams

Explore

Enable virtual meeting coordination and post-event collaboration within Teams ecosystem

H

HubSpot

Explore

Integrate lead data and attendee engagement metrics into HubSpot for marketing automation workflows

Z

Zoom

Explore

Seamless virtual event management and networking session facilitation through Zoom infrastructure

Implementation with AiDOOS

Outcome-based delivery with expert support

Outcome-Based

Pay for results, not hours

Milestone-Driven

Clear deliverables at each phase

Expert Network

Access to certified specialists

Implementation Timeline

1
Discover
Requirements & assessment
2
Integrate
Setup & data migration
3
Validate
Testing & security audit
4
Rollout
Deployment & training
5
Optimize
Performance tuning

See how it works for your team

Schedule a Meeting

Alternatives & Comparisons

Find the right fit for your needs

Capability Brella Frame.io Amplitude Promethean AI
Customization Good Good Excellent Good
Ease of Use Excellent Excellent Good Excellent
Enterprise Features Excellent Excellent Excellent Good
Pricing Good Good Fair Fair
Integration Ecosystem Good Excellent Excellent Good
Mobile Experience Excellent Good Excellent Fair
AI & Analytics Excellent Good Excellent Excellent
Quick Setup Good Excellent Good Good

Similar Products

Explore related solutions

Frame.io

Frame.io

Frame.io is a leading cloud-based platform designed to streamline video collaboration and review pr…

Explore
Amplitude

Amplitude

Amplitude is a leading product analytics platform that empowers businesses to understand user behav…

Explore
Promethean AI

Promethean AI

Promethean AI is an innovative artificial intelligence platform designed to assist artists in creat…

Explore

Frequently Asked Questions

How does Brella's AI matchmaking algorithm work?
Brella analyzes attendee profiles including professional background, interests, event goals, and industry expertise to create a compatibility score. The algorithm then recommends mutual introductions with high match potential, optimizing for relationship relevance and mutual benefit.
Can Brella support hybrid and virtual events in addition to in-person conferences?
Yes. Brella's platform is purpose-built for in-person, virtual, and hybrid events with unified networking features across all formats. Remote attendees receive the same quality matchmaking and engagement tools as on-site participants.
How can event sponsors maximize ROI through Brella?
Sponsors leverage Brella's targeted visibility tools to appear in attendee recommendations based on relevant interests. Real-time analytics show which prospects engaged with sponsor content, enabling efficient lead follow-up post-event.
What data can event organizers extract from Brella analytics?
Organizers access comprehensive metrics including attendee engagement levels, networking activity patterns, session attendance, sponsor interaction data, and ROI measurements. AiDOOS helps integrate these insights into broader organizational analytics platforms.
Is attendee data secure and privacy-compliant on Brella?
Brella maintains enterprise-grade security with encryption, GDPR/CCPA compliance, role-based access controls, and regular security audits. Attendees maintain control over their profile information and connection preferences.
How does AiDOOS enhance Brella deployments?
AiDOOS provides governance frameworks, helps integrate Brella with existing enterprise systems, enables scalability for multi-event operations, and optimizes platform utilization for maximum attendee engagement and sponsor ROI.