The client for this job is seeking a copywriter with experience in lead generation for businesses. The successful candidate will be responsible for crafting engaging content with a friendly and conversational tone that will draw businesses in and promote engagement. Key responsibilities include writing clear, compelling copy for the website and adjusting the voice and tone of the copy to the audience. Desired skills and experience include strong writing and proofreading skills, an excellent understanding of engaging businesses through effective copywriting, the ability to adapt a friendly, conversational tone in writing, and proven experience in writing for lead generation. The project requires a professional who can creatively make the message reach and resonate with businesses.